Uploaded March 2026 | Updated September 2026, 1 week ago

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Nintendo’s consoles have defined, and defied, the gaming industry for decades.

Nearly nine years after launch, the Switch has become the company’s best-selling system ever, surpassing 155 million units sold.

That milestone follows a hardware history marked by dramatic swings, from the NES reviving a collapsed video console market in the 1980s, to the GameCube’s overshadowing by Sony’s PlayStation 2 and the Wii becoming a global phenomenon.

Now, with the Switch 2 following the Switch’s success, Nintendo faces a familiar challenge - how does it reinvent itself all over again?

Watch the full "Built for Billions" episode here: youtu.be/oODNBxrxrig

#CNBC #BuiltForBillions #Nintendo

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