Uploaded April 2026 | Updated September 2026, 1 week ago

---

Robbie Williams says AI will change the music industry all over again.

He’s seen it before. Streaming reshaped how artists make money — and now, he believes artificial intelligence could have an even bigger impact.

“A hit came out with my voice… it’s over," he told CNBC's Tania Bryer.

Williams says he was shown a program that could generate a song in his voice with just a few prompts — something he says would have taken dozens of attempts to create before.

Watch the full CNBC Meets interview with Robbie Williams at the link below.

#CNBC #CNBCMeets #RobbieWilliams

-----

Subscribe: @cnbci

CNBC International Live: @cnbcinternationalive

LinkedIn: linkedin.com/showcase/cnbc-international

TikTok: tiktok.com/@cnbci

Facebook: facebook.com/cnbcinternational

Instagram: instagram.com/cnbcinternational

Threads: threads.net/@cnbcinternational

X: twitter.com/CNBCi

Telegram: https://t.me/cnbci

WhatsApp: bit.ly/CNBCiWhatsApp