Uploaded November 2021 | Updated September 2026, 2 weeks ago
Have you ever heard of Hershey’s ChipAway, a bite-sized candy with a cookie center and chocolate exterior? I hadn’t – it doesn’t exist anymore, at least, not under that brand name. So what was ChipAway? And what happened to it? In this bonus video, I'm taking a look back at a lawsuit between Nabisco and Hershey that would spell the end of Hershey's ChipAway.
Sources:
“Chips Ahoy! marks its 25th anniversary,” The Times, Apr 20, 1988 (via newspapers.com)
“A Kraft Market? Food for Thought,” George Lazarus, Chicago Tribune, Nov 1, 1989
(chicagotribune.com/news/ct-xpm-1989-11-01-8901270289-story.html)
“Trying to ChipAway at its Biz,” The Daily News, Nov 3, 1989 (via newspapers.com)
“Nabisco: Left with a Crumb?,” Christopher Kilbourne, The Record, Jan 17, 1990 (via newspapers.com)
“Nabisco Suit Claims Hershey’s ChipsAway Violates Trademark,” The Evening Sun, Jan 17, 1990 (via newspapers.com)
“Hershey Cookie Leaves Bad Taste at Nabisco,” The Courier News, Jan 17, 1990 (via newspapers.com)
Hershey’s ChipAway ad, The Sacramento Bee, Jan 21, 1990 (via newspapers.com)
“Hershey’s Released New Chocolate-Covered Cookie Bites and You’ll Want the Whole Bag to Yourself,” Korin Miller, Delish, Mar 30, 2020
(delish.com/food-news/a31978539/hersheys-cookie-bites/)
“2:90-cv-00022-SRC Nabisco Brands Inc. v. Hershey Foods Corp.,” Case Summary, retrieved November 7, 2021
(ecf.njd.uscourts.gov/cgi-bin/qrySummary.pl?66696)
ChipAway, Trademark Record, United States Patent and Trademark Office
(tsdr.uspto.gov/documentviewer?caseId=sn73667419&docId=ORC20051214234737#docIndex=0&page=1)
Chips Ahoy, Trademark Record, United States Patent and Trademark Office
(tsdr.uspto.gov/documentviewer?caseId=sn72200022&docId=ORC20060428123425#docIndex=12&page=1)
Have you ever heard of Hershey’s ChipAway, a bite-sized candy with a cookie center and chocolate exterior? I hadn’t – it doesn’t exist anymore, at least, not under that brand name. So what was ChipAway? And what happened to it? In this bonus video, I'm taking a look back at a lawsuit between Nabisco and Hershey that would spell the end of Hershey's ChipAway.
Sources:
“Chips Ahoy! marks its 25th anniversary,” The Times, Apr 20, 1988 (via newspapers.com)
“A Kraft Market? Food for Thought,” George Lazarus, Chicago Tribune, Nov 1, 1989
(chicagotribune.com/news/ct-xpm-1989-11-01-8901270289-story.html)
“Trying to ChipAway at its Biz,” The Daily News, Nov 3, 1989 (via newspapers.com)
“Nabisco: Left with a Crumb?,” Christopher Kilbourne, The Record, Jan 17, 1990 (via newspapers.com)
“Nabisco Suit Claims Hershey’s ChipsAway Violates Trademark,” The Evening Sun, Jan 17, 1990 (via newspapers.com)
“Hershey Cookie Leaves Bad Taste at Nabisco,” The Courier News, Jan 17, 1990 (via newspapers.com)
Hershey’s ChipAway ad, The Sacramento Bee, Jan 21, 1990 (via newspapers.com)
“Hershey’s Released New Chocolate-Covered Cookie Bites and You’ll Want the Whole Bag to Yourself,” Korin Miller, Delish, Mar 30, 2020
(delish.com/food-news/a31978539/hersheys-cookie-bites/)
“2:90-cv-00022-SRC Nabisco Brands Inc. v. Hershey Foods Corp.,” Case Summary, retrieved November 7, 2021
(ecf.njd.uscourts.gov/cgi-bin/qrySummary.pl?66696)
ChipAway, Trademark Record, United States Patent and Trademark Office
(tsdr.uspto.gov/documentviewer?caseId=sn73667419&docId=ORC20051214234737#docIndex=0&page=1)
Chips Ahoy, Trademark Record, United States Patent and Trademark Office
(tsdr.uspto.gov/documentviewer?caseId=sn72200022&docId=ORC20060428123425#docIndex=12&page=1)
