Uploaded June 2021 | Updated September 2026, 2 weeks ago

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In today’s video, I put Band-Aids to the test – the egg test, that is! In the 1950s, Johnson & Johnson introduced Super-Stick Band-Aid Plastic Strips. These Band-Aids were so sticky that, according to commercials, they could instantly adhere to an egg, lift the egg into the air, and boil it in a pot of water, all without coming loose. Can today’s Band-Aids survive the Egg Test? Let’s find out.

Sources

“Classic Television commercials (Part 1), Prelinger Archives, 1948-1969
(via the Internet Archive, archive.org/details/ClassicT1948)

“No Other Bandage Sticks like Band-Aid Plastic Strips with New ‘Super-Stick,’” Band-Aid ad, St. Louis Globe-Democrat, Oct 25, 1953
(via newspapers.com)

“Band-Aid Plastic Strip Introduced by J&J,” The Central New Jersey Home News, Jan 17, 1954
(via newspapers.com)

“Curad – the Bandage that Won’t Pull the Scab Off,” Curad advertisement, Fort Worth Star-Telegram, Aug 17, 1958 (via newspapers.com)

Advertising: Its Role in Modern Marketing, Samuel Watson Dunn, 1969
(via the Internet Archive, archive.org/details/advertisingitsro1969dunn/page/424/mode/2up)