Uploaded August 2021 | Updated September 2026, 2 weeks ago
On a warm summer day, what could be more refreshing and relaxing than a 7-Up Float? In this video, I test vintage 7-Up Float recipes advertised in the 1950s and 1960s, with some surprising results.
Vintage Summer Ads video: youtu.be/lnqZrfGMlb8
Sources:
“Fresh-Up with a 7Up Float,” Ad, The Evening Sun, Jul 20, 1939 (via newspapers.com)
“Ice Cream Festival,” Ad, Life, Jul 5, 1954 (books.google.com/books?id=ClQEAAAAMBAJ&pg=PA55&dq=%22seven-up+float%22&hl=en&sa=X&ved=2ahUKEwiU78_V4pDyAhXFHc0KHSfXBQEQ6AEwA3oECAUQAg#v=onepage&q=%22seven-up%20float%22&f=false)
“Co-Op Campaigns Will Be Features of ’55 Milk and Ice Cream Promotion,” Advertising Age, Nov 8, 1954 (archive.org/details/sim_advertising-age_1954-11-08_25_45/page/n87/mode/2up?q=%227+up+float%22)
“Ice Cream, Dairy Groups Join 7-Up in Float Drive,” Advertising Age, May 16, 1955 (archive.org/details/sim_advertising-age_1955-05-16_26_20/mode/2up?q=%227-up%22)
“Fun…Festival Time,” Ad, Life, Jul 2, 1956 (books.google.com/books?id=7UgEAAAAMBAJ&pg=PA37&dq=%22seven-up+float%22&hl=en&sa=X&ved=2ahUKEwiU78_V4pDyAhXFHc0KHSfXBQEQ6AEwBHoECAMQAg#v=onepage&q=%22seven-up%20float%22&f=false)
“Seven-Up Is Ideal Drink for Holiday Entertaining,” The Galveston Daily News, Dec 17, 1957 (via newspapers.com)
“Enjoy a Seven-Up ‘Float,’” Ad, Life, Jun 9, 1958 (books.google.com/books?id=fFMEAAAAMBAJ&pg=PA79&dq=%227-up+float%22&hl=en&sa=X&ved=2ahUKEwi_77HoqJ_yAhUWQ80KHZmDDTAQ6AEwB3oECAgQAg#v=onepage&q=%227-up%20float%22&f=false)
“Seven-Up To Offer Summer Drink Ideas,” Green Bay Press-Gazette, Apr 24, 1959 (via newspapers.com)
“Do Yourself a Flavor…make a Seven-Up ‘Float!’” Ad, The Emporia Gazette, Jun 22, 1961 (via newspapers.com)
The Advertising Age Encyclopedia of Advertising, John McDonough, Karen Egolf, and Museum of Broadcast Education, 2003 (archive.org/details/advertisingageen03mcdo)
On a warm summer day, what could be more refreshing and relaxing than a 7-Up Float? In this video, I test vintage 7-Up Float recipes advertised in the 1950s and 1960s, with some surprising results.
Vintage Summer Ads video: youtu.be/lnqZrfGMlb8
Sources:
“Fresh-Up with a 7Up Float,” Ad, The Evening Sun, Jul 20, 1939 (via newspapers.com)
“Ice Cream Festival,” Ad, Life, Jul 5, 1954 (books.google.com/books?id=ClQEAAAAMBAJ&pg=PA55&dq=%22seven-up+float%22&hl=en&sa=X&ved=2ahUKEwiU78_V4pDyAhXFHc0KHSfXBQEQ6AEwA3oECAUQAg#v=onepage&q=%22seven-up%20float%22&f=false)
“Co-Op Campaigns Will Be Features of ’55 Milk and Ice Cream Promotion,” Advertising Age, Nov 8, 1954 (archive.org/details/sim_advertising-age_1954-11-08_25_45/page/n87/mode/2up?q=%227+up+float%22)
“Ice Cream, Dairy Groups Join 7-Up in Float Drive,” Advertising Age, May 16, 1955 (archive.org/details/sim_advertising-age_1955-05-16_26_20/mode/2up?q=%227-up%22)
“Fun…Festival Time,” Ad, Life, Jul 2, 1956 (books.google.com/books?id=7UgEAAAAMBAJ&pg=PA37&dq=%22seven-up+float%22&hl=en&sa=X&ved=2ahUKEwiU78_V4pDyAhXFHc0KHSfXBQEQ6AEwBHoECAMQAg#v=onepage&q=%22seven-up%20float%22&f=false)
“Seven-Up Is Ideal Drink for Holiday Entertaining,” The Galveston Daily News, Dec 17, 1957 (via newspapers.com)
“Enjoy a Seven-Up ‘Float,’” Ad, Life, Jun 9, 1958 (books.google.com/books?id=fFMEAAAAMBAJ&pg=PA79&dq=%227-up+float%22&hl=en&sa=X&ved=2ahUKEwi_77HoqJ_yAhUWQ80KHZmDDTAQ6AEwB3oECAgQAg#v=onepage&q=%227-up%20float%22&f=false)
“Seven-Up To Offer Summer Drink Ideas,” Green Bay Press-Gazette, Apr 24, 1959 (via newspapers.com)
“Do Yourself a Flavor…make a Seven-Up ‘Float!’” Ad, The Emporia Gazette, Jun 22, 1961 (via newspapers.com)
The Advertising Age Encyclopedia of Advertising, John McDonough, Karen Egolf, and Museum of Broadcast Education, 2003 (archive.org/details/advertisingageen03mcdo)
