Uploaded May 2025 | Updated September 2026, 6 hours ago
Unlock Generative Custom Operators in Twilio Conversational Intelligence—use generative AI to create tailored insights from every customer call, with rapid iteration and business‑specific scoring, all through a simple UI and API.
Check out the docs on Generative Custom Operators, our newest and most powerful Language Operator yet: twil.io/ci-custom-op
Key Takeaways
⚙️ Custom LLM‑powered analysis: Build operators with natural‑language prompts for any scoring criteria
👁️ Instant previews: Test operators on real transcripts before saving
🔄 Rapid iteration: Refine prompts and rerun in seconds for precise results
📈 Hands‑off deployment: Add your operator to Voice Intelligence and analyze every new transcript automatically
🔗 Programmatic extensibility: Push scores and insights to downstream systems for coaching, follow‑up, and automation
⏱️ Chapters
0:25 – Creating “Owl Shoes Call Scoring” operator
0:55 – Crafting your prompt & criteria
1:27 – Previewing operator results
2:08 – Adding missed criteria & retesting
2:37 – Submitting operator to Voice Intelligence
3:14 – Live demo: analyzing a frustrated customer call
4:02 – Leveraging scores for coaching & follow‑up
Unlock Generative Custom Operators in Twilio Conversational Intelligence—use generative AI to create tailored insights from every customer call, with rapid iteration and business‑specific scoring, all through a simple UI and API.
Check out the docs on Generative Custom Operators, our newest and most powerful Language Operator yet: twil.io/ci-custom-op
Key Takeaways
⚙️ Custom LLM‑powered analysis: Build operators with natural‑language prompts for any scoring criteria
👁️ Instant previews: Test operators on real transcripts before saving
🔄 Rapid iteration: Refine prompts and rerun in seconds for precise results
📈 Hands‑off deployment: Add your operator to Voice Intelligence and analyze every new transcript automatically
🔗 Programmatic extensibility: Push scores and insights to downstream systems for coaching, follow‑up, and automation
⏱️ Chapters
0:25 – Creating “Owl Shoes Call Scoring” operator
0:55 – Crafting your prompt & criteria
1:27 – Previewing operator results
2:08 – Adding missed criteria & retesting
2:37 – Submitting operator to Voice Intelligence
3:14 – Live demo: analyzing a frustrated customer call
4:02 – Leveraging scores for coaching & follow‑up









![Never Ask Customers to Repeat Themselves: A Deep Dive into Conversation Memory
Stop making customers repeat themselves. Discover how Twilio Conversation Memory builds persistent profiles to empower both your AI agents and human teams.
In this deep dive, we explore how to turn interaction data into usable, long-term memory. Most systems treat every interaction as a fresh start, forcing customers to restate their needs. We’ll show you how to move beyond simple logs and build a managed memory service that links identity across channels, reduces AI token usage by up to 80%, and integrates seamlessly with your CRM and data warehouse.
Using the Voltana dealership example, we demonstrate how context—from stock numbers to appointment details—is captured and retrieved in real-time, ensuring every touchpoint builds on the last.
In this video, we cover:
- Why standard logging fails and persistent memory is the solution.
- The architecture of mapping interactions to unified customer profiles.
- How Conversation Memory reduces AI token costs and infrastructure overhead.
- Identity resolution: Linking SMS, Voice, and Email to a single source of truth.
- The Voltana demo: Seeing context persist across AI and human handoffs.
Key Moments
[00:00] - The Repeat Yourself Problem: Why Conversations Reset
[00:41] - How It Works: Building the Memory Pipeline
[02:11] - Efficiency: AI Token Savings & Managed Services
[03:08] - The Voltana Demo: Capturing Real-Time Context
[04:24] - CRM Integration: Making Context Useful for Human Agents
[05:05] - Summary & Series Preview: What’s Next
Explore the series:
Watch the previous video on Conversation Orchestrator: https://youtu.be/xZcIuobmgkg
Learn more about Conversation Memory: https://www.twilio.com/en-us/products/conversational-ai/conversation-memory
💻 Sign up for a Twilio account here: https://twil.io/trytwilio-yt
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#Twilio #ConversationMemory #AI #CustomerExperience #CXStrategy #DeveloperTools #API #AIContext Never Ask Customers to Repeat Themselves: A Deep Dive into Conversation Memory](https://i.ytimg.com/vi/DPeFiBht0jc/mqdefault.jpg)
