JCDecaux | Mastering the masterbrand | Changemakers | JCDecaux UK @JCDecaux | Uploaded July 2024 | Updated October 2024, 11 hours ago.
In this episode, Markéta Kristlova, Brand Equity Lead at Müller UK & Ireland, joins Ian Whittaker, to share why she believes a strong brand and visual identity can drive success and why it is important for marketers to put customers first, stay agile and adapt to changing market needs.
With 15 years in FMCG, Markéta’s experience includes marketing roles at Mondelez, working on global brands such as Cadbury. In 2023, Müller, one of the UK’s favourite dairy brands, announced the launch of a new masterbrand strategy, reminding consumers that, 30 years after the brand first launched in the UK, there is a still a Muller hero product for everyone.
In this episode, Markéta Kristlova, Brand Equity Lead at Müller UK & Ireland, joins Ian Whittaker, to share why she believes a strong brand and visual identity can drive success and why it is important for marketers to put customers first, stay agile and adapt to changing market needs.
With 15 years in FMCG, Markéta’s experience includes marketing roles at Mondelez, working on global brands such as Cadbury. In 2023, Müller, one of the UK’s favourite dairy brands, announced the launch of a new masterbrand strategy, reminding consumers that, 30 years after the brand first launched in the UK, there is a still a Muller hero product for everyone.
![[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia](https://i.ytimg.com/vi/OjoMM7NvFog/hqdefault.jpg "[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use.
Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
Learn more: https://bit.ly/2KQhevb")
