Popsori | Lessons learned from Brave Girls' ultimate underdog story @Popsori | Uploaded May 2021 | Updated October 2024, 2 hours ago.
When Brave Girls’ “Rollin’” went viral in February 2021, it was one of the best underdog stories in K-pop. After four years, the 2017 song was rediscovered by K-pop fans and the public alike. From there, Brave Girls’ career finally took off after 10 years in the industry.

The girls are now at the forefront of K-pop female groups. They’re on a slew of CFs (commercial films), their songs are getting tons of views, and they have a high power celebrity ranking in Korea. Brave Girls’ story is regarded as one of the best feel-good, comeback stories in K-pop.

But how did a once little-known song in “Rollin’” went viral out of nowhere? And how did a little-known group surge to sudden stardom?

Let’s break down one of the best comeback stories in K-pop history and lessons we can learn from it.
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TIMESTAMPS:
0:00 Intro
0:13 The origins of Brave Girls
3:29 So close to disbanding
6:34 Their last shot
7:19 The Korean military saves Brave Girls
9:32 Rollin’ goes viral
11:12 They didn’t believe their own hype at first
12:16 Brave Brothers smart decision
14:12 Flashbacks of EXID
15:22 Why are so many people supporting Brave Girls
17:46 What does Brave Girls teach us about going viral?
18:39 The revival of Brave Girls
21:20 Will we see more revival stories in K-pop?
22:37 Could Rollin’ be Song of the Year?
23:37 Now over to you
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TAGS:
#bravegirls #rollin #bravebrothers
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SOURCES:
► VIDITOR – part 1 youtube.com/watch?v=cfHWIqJkEf4
► VIDITOR – part 2 youtube.com/watch?v=tc4HW5DWkMU

► tenasia.hankyung.com/tv/article/2021040455504
► sports.donga.com/article/all/20210404/106233383/1
► sports.chosun.com/news/ntype.htm?id=202104040100029800001769&servicedate=20210404
► nme.com/en_asia/news/music/brave-girls-rollin-number-one-react-2891158
► scmp.com/lifestyle/k-pop/article/3124686/bts-have-army-k-pop-girl-group-brave-girls-have-republic-korea-army
► koreaherald.com/view.php?ud=20210310000774
► reddit.com/r/kpopthoughts/comments/m2gz4p/brave_girls_rollin_just_hit_1_on_melon_and_they
► reddit.com/r/kpopthoughts/comments/ih0kab/hanis_fancam_will_reign_supreme_once_more
► reddit.com/r/kpop/comments/mirz5g/brave_girls_selected_as_new_advertising_models
► https://www.wikitree.co.kr/articles/630887
► soompi.com/article/1462444wpp/brave-girls-opens-up-about-how-they-slowly-gained-popularity-among-military-fans
► reddit.com/r/kpop/comments/mjf2wc/brave_girls_opens_up_about_how_they_slowly_gained
► soompi.com/article/1463270wpp/hani-shares-her-thoughts-on-brave-girls-rise-and-comparisons-to-exid-her-stage-name-and-more
► http://www.koreatimes.co.kr/www/art/2021/03/732_304870.html
► en.koreaportal.com/articles/48685/20210324/brave-girls-breaks-record-girl-group-perfect-kills-beating-twice.htm
► soompi.com/article/1464591wpp/brave-girls-talks-about-their-future-goals-plans-for-their-new-income-and-more
► nme.com/en_asia/news/music/brave-girls-we-ride-promotions-last-time-on-stage-2901561
► youtube.com/watch?v=jLtxPsKD3LY
► k-odyssey.com/news/newsview.php?ncode=1065620585431325
► youtube.com/watch?v=6ngkDDz9lSk
► soompi.com/article/1463545wpp/brave-girls-reveals-their-dorm-for-1st-time-and-shows-how-busy-they-are-on-the-manager
► allkpop.com/article/2021/04/brave-girls-unbox-the-promised-chanel-bags-given-by-brave-brothers-for-getting-1
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MUSIC CREDITS:
► Intro music: Infinite H’s “Pretty”
► Background music:
soundcloud.com/lakeyinspired

►Streambeats - Harris Heller
streambeats.com open.spotify.com/playlist/4kAqBBEZQsBIXMIJl6u8tO?si=WheswcNbQZ2Oyy43-ihijA (Lo-Fi beats)
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