Uploaded June 2026 | Updated September 2026, 2 weeks ago
Returning from the Maine Insights Lab with fresh new ideas is Elizabeth Sutherland, CEO of Sutherland Weston Marketing Communications. On this episode of The Briefcase, she talks about how Maine-based businesses view their Maine-based audiences. There's a tendency to view your audience as one large group, with a single view and a single mind. But in truth, each business has an audience, and each audience is made up of different groups. Can you determine what minds make up your audience?
What You'll Learn
• When looking at it through the marketing lens, there are three different 'types' of Mainers to look out for. Each one's viewpoint is different, so keep them in mind!
• For most businesses, they'll have to craft their message to resonate with each one of these demographics to make a difference in their sales.
• Location largely does not dictate the demographics of the audience of a business in Maine.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com You can read the full mini report on The Maine Insights Lab website. (lab.sutherlandweston.com/maine-loves-being-maine/)
Returning from the Maine Insights Lab with fresh new ideas is Elizabeth Sutherland, CEO of Sutherland Weston Marketing Communications. On this episode of The Briefcase, she talks about how Maine-based businesses view their Maine-based audiences. There's a tendency to view your audience as one large group, with a single view and a single mind. But in truth, each business has an audience, and each audience is made up of different groups. Can you determine what minds make up your audience?
What You'll Learn
• When looking at it through the marketing lens, there are three different 'types' of Mainers to look out for. Each one's viewpoint is different, so keep them in mind!
• For most businesses, they'll have to craft their message to resonate with each one of these demographics to make a difference in their sales.
• Location largely does not dictate the demographics of the audience of a business in Maine.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com You can read the full mini report on The Maine Insights Lab website. (lab.sutherlandweston.com/maine-loves-being-maine/)
