Uploaded March 2025 | Updated September 2026, 2 weeks ago
Canva has made graphic design accessible for businesses of all sizes, allowing anyone to create professional-looking visuals without a design background. But is it always the best tool for the job? Sherado weighs the pros and cons of Canva—when it works, when it doesn't, and what businesses should consider before relying on it for their graphic design and marketing needs.
💡 What you'll learn:
- Benefits of using Canva for graphic design and marketing needs - Where Canva falls short—and when a professional tool (or pro designer) is the better option
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.
Got questions for our team? Connect with us at SutherlandWeston.com!
Canva has made graphic design accessible for businesses of all sizes, allowing anyone to create professional-looking visuals without a design background. But is it always the best tool for the job? Sherado weighs the pros and cons of Canva—when it works, when it doesn't, and what businesses should consider before relying on it for their graphic design and marketing needs.
💡 What you'll learn:
- Benefits of using Canva for graphic design and marketing needs - Where Canva falls short—and when a professional tool (or pro designer) is the better option
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.
Got questions for our team? Connect with us at SutherlandWeston.com!

![For All Your Cliché Needs
In this short but sharp episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist and veteran ad writer, Mark Parent, unpack the most frustrating clichés in commercial copywriting. From friendly, knowledgeable people to the dreaded for all your [blank] needs, they explore why these lines fall flat and how they waste valuable ad space and time. Instead, Ric and Mark champion direct, benefit-focused messaging that speaks to the customer, offering a smart, humorous guide to writing better, more effective commercials.
Youll learn:
– The Pitfalls of Marketing Clichés: Why some phrases should be permanently retired from ad copy.
– Making the Most of Commercial Time: Using every second to communicate value is essential.
– Turning Clichés into Benefits: Practical advice for rewording generic statements into specific, customer-focused messages. For All Your Cliché Needs](https://i.ytimg.com/vi/bwIfCX9MAHM/mqdefault.jpg)








