Uploaded June 2025 | Updated September 2026, 2 weeks ago
Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins The Briefcase to share the power of START, a five-step framework designed to help marketers and businesses cut through the noise and create actionable, enduring plans. Morris provides a compelling argument for structured agility in digital marketing, from avoiding over-complication to building strategies that outlast employee turnover to reminding listeners that agility can quickly become chaos without a clear plan.
You'll learn:
– The START Framework – A five-step, 90-day process for building actionable digital marketing plans. – Structured Agility – Balancing long-term strategy with short-term adaptability. – Sustainable Planning – Creating marketing plans that endure team changes and distractions.
Discover more at sutherlandweston.com/briefcase
Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins The Briefcase to share the power of START, a five-step framework designed to help marketers and businesses cut through the noise and create actionable, enduring plans. Morris provides a compelling argument for structured agility in digital marketing, from avoiding over-complication to building strategies that outlast employee turnover to reminding listeners that agility can quickly become chaos without a clear plan.
You'll learn:
– The START Framework – A five-step, 90-day process for building actionable digital marketing plans. – Structured Agility – Balancing long-term strategy with short-term adaptability. – Sustainable Planning – Creating marketing plans that endure team changes and distractions.
Discover more at sutherlandweston.com/briefcase
