Uploaded September 2026 | Updated September 2026, 2 weeks ago
On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin.
What You'll Learn
• Split the Money. If someone else's failure is your gain, don't be greedy. Take some of the reward, and leave a little behind.
• Give it Away. An investment in the community is an investment in your future: goodwill is good to get.
• Don't say a Word. There is a time and a place to celebrate your generosity. Be careful when you farm your karma.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin.
What You'll Learn
• Split the Money. If someone else's failure is your gain, don't be greedy. Take some of the reward, and leave a little behind.
• Give it Away. An investment in the community is an investment in your future: goodwill is good to get.
• Don't say a Word. There is a time and a place to celebrate your generosity. Be careful when you farm your karma.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
