Kickstarter: Why companies use it and why campaigns go wrong (feat Maker’s Muse) @TeachingTech
Kickstarter: Why companies use it and why campaigns go wrong (feat Maker’s Muse)  @TeachingTech
Uploaded July 2022 | Updated September 2026, 2 weeks ago
Kickstarter is a platform to which many are hostile, whereas others see an exciting opportunity. Some campaigns have been catastrophic, with backers losing their money and never receiving a reward. Understanding the risks can make Kickstarter a safer prospect, although risk will always be evident. In this video I speak to manufacturers to find out why they used Kickstarter, and discuss warning signs for risky campaigns with Angus from Maker’s Muse.

Special thanks to:
Angus from Maker’s Muse: makersmuse.com
Dr Tao from Bambu Lab: bambulab.com
Kiran and Charlie from Frame Theory 3D: frametheory3d.com
Matthew and Frank from Printermods.com: printermods.com
I also contacted Bigtreetech and Creality for input on this video, but unfortunately didn’t hear back.

0:00 Introduction

0:47 What is Kickstarter?

2:18 What have I personally backed?

2:36 Why is Kickstarter controversial?
Olo Kickstarter: kickstarter.com/projects/olo3d/olo-the-first-ever-smartphone-3d-printer/description

3:54 Why companies use Kickstarter: Start ups
Songbird Turntable video: youtu.be/x3T9vxrTGtk
Bambu Lab X1 video: youtu.be/ndVfha9hV08

6:16 Why companies use Kickstarter: Semi-established manufacturers
XChange video: youtu.be/EVjchMw8L7Q

8:34 Why companies use Kickstarter: Established manufacturers
Ankermake Kickstarter campaign: kickstarter.com/projects/ankermake/ankermake-m5-3d-printer-5x-faster-printing-and-ai-camera
BIQU BX video: youtu.be/bfhhUVJkP_s
Creality CR-6 SE video: youtu.be/uIKDu9GhF6g
Creality CR-30 video: youtu.be/iKQ3apn5lbQ

9:58 Kickstarter hazards: Scams
Olo article from 3dsourced: 3dsourced.com/feature-stories/ono-3d-printer-biggest-3d-printing-scam-of-all-time
Angus’ video on the Olo: youtube.com/watch?v=n9bZllsrDkc

10:36 Kickstarter hazards: Higher demand than expected
3D printed F-bomb video: youtu.be/OpTNL50Jxf0
Angus’ recap of the Pirate3D Buccaneer: youtube.com/watch?v=rOvbrF8qaBc

12:24 Kickstarter hazards: Stretch goals
CR:6 issue list: gist.github.com/Sebazzz/ff4d716c8d2ad9bab1e87b3fc4238281

13:39 Kickstarter hazards: Delays

16:16 Why I still cover products on Kickstarter

17:35 Conclusion: Only pledge what you can afford to lose

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Kickstarter: Why companies use it and why campaigns go wrong (feat Maker’s Muse)

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