Uploaded July 2026 | Updated September 2026, 2 weeks ago
In this Karlie Kloss interview, the supermodel-turned-media-owner explains why she's building a publishing empire at the exact moment everyone else says magazines are dead.
Karlie Kloss has acquired i-D, Life, and is part of the group behind the relaunch of W. While the industry keeps shutting print down, she's buying it up, in one of the most male-dominated corners of media.
In this clip:
· Why Karlie calls herself "the person running into the burning building everyone else is running out of"
· Buying i-D out of Vice's bankruptcy and rebuilding the entire engine, site, CMS, and editorial team from scratch
· Preserving the DNA of storied brands while reaching young people where they actually are
· Why print deserves to live on, done smarter, not printed and pulped
· The three audiences she builds for: readers, talent, and brand partners
· Bringing back W after more than 20 years dormant, and working with her husband for the first time
· Why she's still underestimated, "of course, still, all the time today"
· The one lesson from 15 years in public life: trust your own voice, and own your mistakes rather than someone else's
Karlie's take: the hardest thing to build is a brand from the ground up. These are storied names with real history, and the opportunity is reimagining what a media business can be, not saving what it used to be.
Related Topics:
Publishing Acquisitions
W Magazine
ID Magazine and Life Magazine
Female founders in male-dominated industries
Media Business Strategy
#KarlieKloss #Publishing #iD #WMagazine #Entrepreneurship #FemaleFounders #MediaMogul #Aspire #TrustYourself #PrintMedia #EmmaGrede
Full Episode: youtu.be/bm5_-7_SjQI
Hey Darlings 💛, don't forget to SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1
In this Karlie Kloss interview, the supermodel-turned-media-owner explains why she's building a publishing empire at the exact moment everyone else says magazines are dead.
Karlie Kloss has acquired i-D, Life, and is part of the group behind the relaunch of W. While the industry keeps shutting print down, she's buying it up, in one of the most male-dominated corners of media.
In this clip:
· Why Karlie calls herself "the person running into the burning building everyone else is running out of"
· Buying i-D out of Vice's bankruptcy and rebuilding the entire engine, site, CMS, and editorial team from scratch
· Preserving the DNA of storied brands while reaching young people where they actually are
· Why print deserves to live on, done smarter, not printed and pulped
· The three audiences she builds for: readers, talent, and brand partners
· Bringing back W after more than 20 years dormant, and working with her husband for the first time
· Why she's still underestimated, "of course, still, all the time today"
· The one lesson from 15 years in public life: trust your own voice, and own your mistakes rather than someone else's
Karlie's take: the hardest thing to build is a brand from the ground up. These are storied names with real history, and the opportunity is reimagining what a media business can be, not saving what it used to be.
Related Topics:
Publishing Acquisitions
W Magazine
ID Magazine and Life Magazine
Female founders in male-dominated industries
Media Business Strategy
#KarlieKloss #Publishing #iD #WMagazine #Entrepreneurship #FemaleFounders #MediaMogul #Aspire #TrustYourself #PrintMedia #EmmaGrede
Full Episode: youtu.be/bm5_-7_SjQI
Hey Darlings 💛, don't forget to SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1
