Uploaded August 2026 | Updated September 2026, 2 weeks ago
How should your money change as you get older? This isn't a budgeting video. This is everything I know about money, decade by decade, and how your relationship with it should grow as much as you do.
I'm walking through the real practicalities: what your money job actually is in your 20s, why your 30s are about investing and not just saving, how to negotiate for what you're worth, and what changes by your 50s. No jargon, no shame, just the conversation about money that women don't have out loud often enough.
In this episode:
- Why your 20s are about becoming valuable, not getting rich
- The difference between income and assets, and why assets create freedom
- Why most women save but far fewer invest
- How to negotiate, starting with why the first offer is never the real offer
- How to make your money do a job for you by your 50s
Don't forget to subscribe, we've got so much coming 💛
SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1 so you don’t miss the next one, and sign up for the weekly newsletter at emmagrede.com.
#EmmaGrede #MoneyAdvice #PersonalFinance #WomenAndMoney #Investing #FinancialFreedom #MoneyMindset
0:00 Introduction
1:16 Why money matters to me
9:32 Ad Break
12:15 Your 20s: your earning power
14:35 Name your money story
16:47 Learn to feel your leverage
19:26 Your 30s: don't stay unaware
20:28 How interest rates hit you
22:08 You're already in the market
23:27 Build your emergency fund
25:14 Ad Break
27:46 Negotiation: the first offer isn't real
29:27 Always be able to walk away
35:43 Negotiating your pay
38:16 Ad Break
40:59 Your 50s: the long view
_____
Buy Emma's Book: START WITH YOURSELF at emmagrede.com
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life.
On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including Grammy-winning artist and entrepreneur Cardi B, actress and producer Issa Rae, bestselling author and podcast host Mel Robbins, goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos.
Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
Join us on "Aspire with Emma Grede" for an insightful conversation that dives deep into effective business strategies and success strategies.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
How should your money change as you get older? This isn't a budgeting video. This is everything I know about money, decade by decade, and how your relationship with it should grow as much as you do.
I'm walking through the real practicalities: what your money job actually is in your 20s, why your 30s are about investing and not just saving, how to negotiate for what you're worth, and what changes by your 50s. No jargon, no shame, just the conversation about money that women don't have out loud often enough.
In this episode:
- Why your 20s are about becoming valuable, not getting rich
- The difference between income and assets, and why assets create freedom
- Why most women save but far fewer invest
- How to negotiate, starting with why the first offer is never the real offer
- How to make your money do a job for you by your 50s
Don't forget to subscribe, we've got so much coming 💛
SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1 so you don’t miss the next one, and sign up for the weekly newsletter at emmagrede.com.
#EmmaGrede #MoneyAdvice #PersonalFinance #WomenAndMoney #Investing #FinancialFreedom #MoneyMindset
0:00 Introduction
1:16 Why money matters to me
9:32 Ad Break
12:15 Your 20s: your earning power
14:35 Name your money story
16:47 Learn to feel your leverage
19:26 Your 30s: don't stay unaware
20:28 How interest rates hit you
22:08 You're already in the market
23:27 Build your emergency fund
25:14 Ad Break
27:46 Negotiation: the first offer isn't real
29:27 Always be able to walk away
35:43 Negotiating your pay
38:16 Ad Break
40:59 Your 50s: the long view
_____
Buy Emma's Book: START WITH YOURSELF at emmagrede.com
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life.
On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including Grammy-winning artist and entrepreneur Cardi B, actress and producer Issa Rae, bestselling author and podcast host Mel Robbins, goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos.
Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
Join us on "Aspire with Emma Grede" for an insightful conversation that dives deep into effective business strategies and success strategies.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
