Uploaded August 2014 | Updated September 2026, 57 minutes ago

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In a recent study performed at Beyond4cs.com, we interview various industry experts in an attempt to find out how professionals would buy diamonds. We place them in the shoes of the consumer and ask them what are the factors that they look for when making a diamond purchase.

You can read the compiled findings at beyond4cs.com/2014/07/expert-roundup

In this video, Brian Gavin of BrianGavinDiamonds.com shares with us what matters to him when he chooses a diamond. Enjoy!