Uploaded January 2011 | Updated September 2026, 21 hours ago
1997 Commercial plays upon the fear of too much success. Many ads of the time portrayed web services as exploding in growth manyfold in mere minutes or hours. This ad is one, stating that it's too late, they can't upgrade the server since it isn't scalable. The only solution is to hide out from the disaster of too much business.
This is one of IBM's eBusiness solutions ads.
This promo aired during an October 26th, 1997 showing of X-files. This was season premiere week for Fox, although X-Files did not premiere until the week after.
1997 Commercial plays upon the fear of too much success. Many ads of the time portrayed web services as exploding in growth manyfold in mere minutes or hours. This ad is one, stating that it's too late, they can't upgrade the server since it isn't scalable. The only solution is to hide out from the disaster of too much business.
This is one of IBM's eBusiness solutions ads.
This promo aired during an October 26th, 1997 showing of X-files. This was season premiere week for Fox, although X-Files did not premiere until the week after.
