JCDecaux | How to make your brand famous with outdoor media | Changemakers | JCDecaux UK @JCDecaux | Uploaded February 2024 | Updated October 2024, 12 hours ago.
In this episode, FMCG trailblazer, Jess Vega, Marketing Manager at Natural Balance Foods, joins Ian Whittaker to discuss creativity as a crucial component in successful brand building.
Having worked at global brands such as Mondelez, Nestle and Ferrero, Jess noticed a shift towards online ROI focussed marketing during the pandemic and so wanted to try and rebalance the brand funnel - refocusing on brand building to drive growth.
She set out to do this in a groundbreaking and creative way. Jess is joined by Andrew Mullins, Creative Director at JCDecaux UK, here to give insight into how innovative and creative ideas like Jess’s can be applied to your brand to fuel growth.
In this episode, FMCG trailblazer, Jess Vega, Marketing Manager at Natural Balance Foods, joins Ian Whittaker to discuss creativity as a crucial component in successful brand building.
Having worked at global brands such as Mondelez, Nestle and Ferrero, Jess noticed a shift towards online ROI focussed marketing during the pandemic and so wanted to try and rebalance the brand funnel - refocusing on brand building to drive growth.
She set out to do this in a groundbreaking and creative way. Jess is joined by Andrew Mullins, Creative Director at JCDecaux UK, here to give insight into how innovative and creative ideas like Jess’s can be applied to your brand to fuel growth.
![[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia](https://i.ytimg.com/vi/OjoMM7NvFog/hqdefault.jpg "[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use.
Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
Learn more: https://bit.ly/2KQhevb")
