Uploaded December 2025 | Updated September 2026, 3 weeks ago
Whether “traditional” AI/ML or its trendier generative cousin, artificial intelligence is appearing in a range of streaming ad tech use cases, though often as “a fixture not a feature” in increasing under-the-hood efficiency in streaming monetization applications. That said, as use cases multiply throughout the ad tech supply change, AI is more than a “hamster wheel,” and IAB Tech Lab’s Shailey Singh, Google’s Inderpreet Sandhu, Fox’s Amit Shetty, Sargeway’s Sarge Sargent, and Reality Software’s Nadine Krefetz discuss its fast-changing role in this clip from Streaming Media 2025.
Whether “traditional” AI/ML or its trendier generative cousin, artificial intelligence is appearing in a range of streaming ad tech use cases, though often as “a fixture not a feature” in increasing under-the-hood efficiency in streaming monetization applications. That said, as use cases multiply throughout the ad tech supply change, AI is more than a “hamster wheel,” and IAB Tech Lab’s Shailey Singh, Google’s Inderpreet Sandhu, Fox’s Amit Shetty, Sargeway’s Sarge Sargent, and Reality Software’s Nadine Krefetz discuss its fast-changing role in this clip from Streaming Media 2025.
