Uploaded February 2026 | Updated September 2026, 3 weeks ago

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As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Moderator:
Erin Firneno, SVP, Business Intelligence, Advertiser Perceptions

Speakers:
Julie Triolo, ex-SVP Product Marketing, Fox Corporation
Mark Loughney, Senior Consultant, Hub Entertainment Research
Nathalie Bordes, Principal, Nathbor LLC and Strategic Advisor Swerve Sports, ex-Yahoo EVP Data & Analytics