Uploaded October 2025 | Updated September 2026, 3 weeks ago

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This session is in cooperation with SVTA svta.org

The lines between traditional broadcast and digital streaming are blurring, but the infrastructure behind them often isn’t. This panel dives into how media organizations are navigating the challenges of serving both worlds, with insights from platform operators and technology leaders tackling this dual-delivery reality. We explore how teams are managing bifurcated architectures, reconciling distinct delivery methods, and aligning diverging business models, from ad loads and latency to playout and personalization. Expect discussion on unified workflows, operational resilience, and what it really takes to future-proof a hybrid media strategy.

Moderator:
Bhavesh Upadhyaya, Subject Matter Expert - QoE, AI, Live Operations, SVTA

Panelists:
David Hassoun, Streaming Media Consultant, Muxed Consulting and SVTA Co-Chair - Advertising Working Group
Daniel Alinder, Chief Executive Officer, Vindral
Robin Wilson, President, ROBINWILSON.TV
Kreig DuBose, Principal, Phronetic Ltd.