Uploaded January 2026 | Updated September 2026, 1 week ago

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During SiGMA Central Europe 2025 in Rome, this fireside chat titled Next Generation Play: The Fusion of Sport, Broadcast and Gaming, explores the future of sport, broadcasting and gaming with Shay Segev, CEO of DAZN Group, moderated by Eleonora Incardona, Ambassador at DAZN BET Club. The discussion covers DAZN’s evolution from sports broadcaster to digital platform, the integration of betting and community features, and how AI, personalisation and immersive technology are transforming fan engagement. Shay shares insights from his career across gaming, betting and media, and explains how a unified ecosystem is shaping the next generation sports experience.

Video chapters:
0:00- Introduction
1:00- Gaming to sports
3:20- Sports broadcasting
6:30- Digital-first
9:15- Live sports engagement
11:45- Fan interaction
15:00- Streaming and betting
17:50- Future convergence

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