Uploaded January 2026 | Updated September 2026, 1 week ago
AI is no longer an experiment in gaming, it is rapidly becoming a core operational advantage. In this exclusive interview from SiGMA South Asia 2025, Mark Flores Martin, CEO of XGENIA, explains where AI truly delivers value today.
He breaks down how studios are using AI to cut development costs, accelerate prototyping, and rethink hiring in AI-first teams, particularly across emerging markets. Mark also addresses the limits of automation, why human oversight remains essential in game design, and how studios can protect quality, trust, and compliance while scaling with AI. A practical, no-hype perspective on building games in an AI-driven industry.
Video Chapters:
00:06 AI Cost Impact
01:26 Faster Prototyping
02:10 Hiring Shift
03:28 AI as Tool
04:07 Human Oversight
05:27 Quality Control
06:56 Trust & Security
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #AI #gamingcompliance #SiGMASouthAsia
AI is no longer an experiment in gaming, it is rapidly becoming a core operational advantage. In this exclusive interview from SiGMA South Asia 2025, Mark Flores Martin, CEO of XGENIA, explains where AI truly delivers value today.
He breaks down how studios are using AI to cut development costs, accelerate prototyping, and rethink hiring in AI-first teams, particularly across emerging markets. Mark also addresses the limits of automation, why human oversight remains essential in game design, and how studios can protect quality, trust, and compliance while scaling with AI. A practical, no-hype perspective on building games in an AI-driven industry.
Video Chapters:
00:06 AI Cost Impact
01:26 Faster Prototyping
02:10 Hiring Shift
03:28 AI as Tool
04:07 Human Oversight
05:27 Quality Control
06:56 Trust & Security
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #AI #gamingcompliance #SiGMASouthAsia
