Uploaded December 2025 | Updated September 2026, 1 week ago

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How can sports clubs turn fan data into sustainable revenue? In this panel, host Samir Ceric, sports investment advisor and FinTech strategist, leads a high-level discussion on monetising fan insights with Stefan Laven (sports tech entrepreneur), Emir Bursa (founder, Gala Tessera), Patrick Seguev (FinTech founder), and Alessandro Ciacchini (corporate financier and investor). From unified fan views and embedded finance to loyalty, personalisation, and AI, the speakers explore how data is reshaping club valuations and commercial strategy. A must-watch for operators, investors, and innovators.

Video chapters:
00:00 – Opening and panel context
02:45 – Why sports clubs are undervalued
06:10 – Unified fan view and data foundations
10:05 – Galatasaray case study and premium monetisation
15:40 – Why FinTech sponsorship models fail
20:10 – Personalisation, loyalty, and fan economics
25:30 – Embedded finance and scalable engagement
29:10 – Predictions for 2026 and closing remarks

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