Sport tech innovation in Italy @aibcworld
Sport tech innovation in Italy  @aibcworld
Uploaded December 2025 | Updated September 2026, 1 week ago
Join us at the SiGMA Central Europe Media Lounge as host Emanuele Frascadore engages in a forward-looking discussion with Federico Smanio, CEO of Wylab, Italy’s leading sport tech incubator. The conversation explores what sets successful sport tech start-ups apart, how emerging technologies are reshaping performance, fan engagement, and club operations, and the realities of bridging innovation with traditional sports institutions. With insight into AI, cognitive training, immersive fan experiences and market readiness, this episode offers a strategic lens on the future of sport tech. Stay tuned for more industry intelligence from SiGMA.

Video chapters:
00:00 Intro
00:18 Welcoming Federico
01:00 What defines a successful sport tech start-up
02:10 Identifying high-impact technologies
03:35 How Wylab evaluates founders and teams
04:42 Connecting innovation with traditional sports institutions
06:10 Culture, structure and leadership readiness
07:04 Trends shaping sport tech in the next five years
08:30 Closing remarks

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#MiCA #innovation #sporttech #startup #SiGMACentralEurope
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Sport tech innovation in Italy

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