Uploaded March 2026 | Updated September 2026, 1 week ago

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During AIBC Eurasia 2026 in Dubai, Matthias Mende, Founder & CEO of Bonuz Inc., explores why Web3 has yet to reach billions of users and how the industry can scale effectively. Highlighting issues like lack of digital sovereignty, trust crises, fragmented loyalty programs and engagement verification gaps, Mende emphasises that current Web3 systems are failing due to infrastructure. He introduces the “human layer”, an outcome-focused infrastructure that makes blockchain and Web3 features user-friendly, interoperable and persistent across platforms. Discover how identity, relationships and verifiable interactions can upgrade existing systems, unlocking massive potential in loyalty, digital identity, NFT and creator economies.

Video Chapters:
0:00- Introduction
0:35- Global Web3 adoption
1:45- 4 problem points
5:20- The human layer
7:40- Legacy systems
10:00- Programmable reality
11:30- Practical implementation

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