Uploaded July 2025 | Updated September 2026, 56 minutes ago
At Optimove Connect 2025, NEXT.io head of relationships Ross Stafford is joined by Adact founder Kalev Kärpuk and Optimove director of product marketing Ben Tepfer, to unpack the real meaning of gamification and why it is becoming a must-have for online gambling marketers.
The discussion explores why gamification works, how it drives retention, loyalty, and CLTV, the psychology behind player motivation, and tips and strategies for brands getting started with gamified marketing.
Whether you're just exploring gamification or looking to scale smarter, this session is packed with strategic insights and practical advice from two of the industry's top minds.
At Optimove Connect 2025, NEXT.io head of relationships Ross Stafford is joined by Adact founder Kalev Kärpuk and Optimove director of product marketing Ben Tepfer, to unpack the real meaning of gamification and why it is becoming a must-have for online gambling marketers.
The discussion explores why gamification works, how it drives retention, loyalty, and CLTV, the psychology behind player motivation, and tips and strategies for brands getting started with gamified marketing.
Whether you're just exploring gamification or looking to scale smarter, this session is packed with strategic insights and practical advice from two of the industry's top minds.
