Uploaded September 2025 | Updated September 2026, 1 week ago

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You might think the fish behind the counter is the freshest, but is it? We put supermarket fish to the ultimate test to find out which is the freshest: packaged, counter, or frozen.

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Our team of intrepid presenters (Jimmy Doherty, Kate Quilton, Matt Tebbutt, Helen Lawal, Andi Oliver, Amanda Byram and Briony May Williams) travel the world uncovering unusual, intriguing and surprising secrets behind the food we eat.

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