Kiana Docherty | How Fat People Destroyed Abercrombie and Fitch @KianaDocherty | Uploaded 2 years ago | Updated 3 hours ago
Mike Jeffries destroyed Abercrombie and Fitch with this one comment.
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In 2013 - the internet cancelled Abercrombie and Fitch after then-CEO Mike Jeffries said he didn't want fat people wearing his clothes. The story of Abercrombie and Fitch's meteoric rise and fall is absolutely insane.

TIMESTAMPS
0:00 - Abercrombie and Fitch
1:11 - Sponsorship
2:38 - Cool Kids Only
3:35 - Inspired By Dawson's Creek
5:50 - "Campus"?
6:20 - Mike Jeffries House Is Wut
7:35 - The MANY Concerns of Abercrombie and Fitch
10:02 - Abercrombie Hates Fat Women
11:29 - Abercrombie Hates Poor People
11:57 - The Internet Went WILD
12:41 - CANCELLED
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Links for further reading:
complex.com/style/2012/10/abercrombie-fitch-is-in-trouble-again-now-theres-a-problem-in-the-skies
theglobeandmail.com/report-on-business/industry-news/marketing/fat-or-ugly-abercrombie-fitch-doesnt-want-you/article11853840
theguardian.com/film/2022/apr/19/abercrombie-fitch-netflix-documentary-fashion-discrimination
salon.com/2006/01/24/jeffries
businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch

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