Uploaded August 2025 | Updated September 2026, 1 week ago
The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/how-csr-reduces-risk
This Master Class features an interview with Professor Wayne Visser, who explains how environmental sustainability and social responsibility can reduce a company’s risk of financial loss.
To evaluate which reputation risks have the most potential to damage a company, this special edition of Meaningful Impact explains how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. That evaluation produces a list of risk-associated issues, sorted in priority order.
Professor Visser then explains how to align a company’s corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs. CSR activities discussed include: sustainable business practices (including among suppliers), corporate volunteering, community relationship building, and ‘positive’ lobbying.
Professor Visser is a Fellow and Head Program Instructor at the University of Cambridge Institute for Sustainability Leadership. Professor Visser has published 44 books on corporate responsibility and sustainability. He has presented that work via more than 600 keynote speeches, lectures, courses and workshops in over 50 countries.
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
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The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/how-csr-reduces-risk
This Master Class features an interview with Professor Wayne Visser, who explains how environmental sustainability and social responsibility can reduce a company’s risk of financial loss.
To evaluate which reputation risks have the most potential to damage a company, this special edition of Meaningful Impact explains how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. That evaluation produces a list of risk-associated issues, sorted in priority order.
Professor Visser then explains how to align a company’s corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs. CSR activities discussed include: sustainable business practices (including among suppliers), corporate volunteering, community relationship building, and ‘positive’ lobbying.
Professor Visser is a Fellow and Head Program Instructor at the University of Cambridge Institute for Sustainability Leadership. Professor Visser has published 44 books on corporate responsibility and sustainability. He has presented that work via more than 600 keynote speeches, lectures, courses and workshops in over 50 countries.
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
linkedin.com/company/meaningfulimpact
twitter.com/csr
instagram.com/causemarketing
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
