Uploaded March 2024 | Updated September 2026, 2 weeks ago
The advertising agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground.
Can you imagine any circumstance where you would have approved the budget for that promotional campaign? Coors Light did. And that campaign, now known as Chillboards, went on to win many of the ad industry’s most prestigious awards. Deservedly so.
You’ll find out why on this episode of Meaningful Impact.
The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/chillboards-coors-light
Subscribe to Meaningful Impact wherever you listen to podcasts.
The advertising agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground.
Can you imagine any circumstance where you would have approved the budget for that promotional campaign? Coors Light did. And that campaign, now known as Chillboards, went on to win many of the ad industry’s most prestigious awards. Deservedly so.
You’ll find out why on this episode of Meaningful Impact.
The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/chillboards-coors-light
Subscribe to Meaningful Impact wherever you listen to podcasts.
