Uploaded March 2017 | Updated September 2026, 1 week ago

---

Pantene invents "dad-dos" (like hair-dos) to show that even macho dads can -- and should -- spend quality time with their daughters, which helps girls be more self-confident, more self-reliant, and more successful. For more information, read the Pantene case study at: causemarketing.com/case-study/pantene-strong-is-beautiful-dad-do-case-study