Uploaded November 2024 | Updated September 2026, 1 week ago
In a sponsored Instagram post, transgender advocate Dylan Mulvaney showed a gift she received from Anheuser-Busch: a custom-printed can of Bud Light featuring Mulvaney’s smiling face and an inscription which read: “Cheers to 365 Days of Being a Woman.”
Conservative activists interpreted that inclusive gesture as ‘woke capitalism’ pushing gender propaganda. The boycott of Bud Light which followed was intended to punish Bud Light for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender acceptance.
This episode of Meaningful Impact is the first of a two-part series which is both a cautionary tale and a much-needed reminder that it’s still possible for purpose-driven companies to make a meaningful impact for marginalized people even in today’s supposedly ‘Go woke: Go broke’ environment.
Transcript: The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/bud-light-boycott-dylan-mulvaney
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
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In a sponsored Instagram post, transgender advocate Dylan Mulvaney showed a gift she received from Anheuser-Busch: a custom-printed can of Bud Light featuring Mulvaney’s smiling face and an inscription which read: “Cheers to 365 Days of Being a Woman.”
Conservative activists interpreted that inclusive gesture as ‘woke capitalism’ pushing gender propaganda. The boycott of Bud Light which followed was intended to punish Bud Light for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender acceptance.
This episode of Meaningful Impact is the first of a two-part series which is both a cautionary tale and a much-needed reminder that it’s still possible for purpose-driven companies to make a meaningful impact for marginalized people even in today’s supposedly ‘Go woke: Go broke’ environment.
Transcript: The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/bud-light-boycott-dylan-mulvaney
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
linkedin.com/company/meaningfulimpact
twitter.com/csr
instagram.com/causemarketing
facebook.com/meaningfulpodcast
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
