Uploaded March 2026 | Updated September 2026, 3 weeks ago
For years, crypto was criticized as a solution searching for a problem. The on-chain creator economy failed to gain momentum, and the concept of ownership reflected less on community governance and more on self-custody. But something shifted. As crypto activity became increasingly financialized, the infrastructure built to support it quietly unlocked something bigger—new pathways for creators and everyday users to participate in capital markets once reserved for institutions. Join Pedro Miranda, Head of Consumer at the Solana Foundation, and Rodolfo Gonzalez from Foundation Capital as we examine what's changed in the on-chain economy and explore the emerging consumer crypto landscape that's democratizing access to financial opportunity.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
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For years, crypto was criticized as a solution searching for a problem. The on-chain creator economy failed to gain momentum, and the concept of ownership reflected less on community governance and more on self-custody. But something shifted. As crypto activity became increasingly financialized, the infrastructure built to support it quietly unlocked something bigger—new pathways for creators and everyday users to participate in capital markets once reserved for institutions. Join Pedro Miranda, Head of Consumer at the Solana Foundation, and Rodolfo Gonzalez from Foundation Capital as we examine what's changed in the on-chain economy and explore the emerging consumer crypto landscape that's democratizing access to financial opportunity.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
