Uploaded March 2026 | Updated September 2026, 3 weeks ago
The biggest barrier to AI adoption isn't technology; it's organizational structure. Historically, Marketing chased the "Big Idea" while IT focused on security and stability. To win in the AI era, the C-Suite must de-silo. This session, presented by Monks, provides a blueprint for aligning the Chief Marketing Officer and the Chief Information Officer, turning technical constraints into creative enablers and ensuring the boardroom speaks a unified language.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
The biggest barrier to AI adoption isn't technology; it's organizational structure. Historically, Marketing chased the "Big Idea" while IT focused on security and stability. To win in the AI era, the C-Suite must de-silo. This session, presented by Monks, provides a blueprint for aligning the Chief Marketing Officer and the Chief Information Officer, turning technical constraints into creative enablers and ensuring the boardroom speaks a unified language.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
