Uploaded March 2026 | Updated September 2026, 3 weeks ago

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Join us on an exploration of how fandom now drives what becomes the next blockbuster, bestseller, or breakout moment. As audiences seek belonging and identity in an increasingly fragmented digital world, fan communities have emerged as the true tastemakers of culture. Spanning entertainment, media, and brands, this panel examines how participation and passion are reshaping how culture is created, discovered, and marketed. Reception to follow--stay to meet the speakers!

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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