Uploaded November 2024 | Updated September 2026, 8 minutes ago

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In this clip, Patrick Zinga, Senior Digital Marketing Leader at Heineken, opens up about where the brand stands in its journey with AI in advertising. “We’re at the beginning,” Patrick admits, highlighting the experimental phase Heineken is in as they test and learn how AI can enhance their marketing strategies. Find out how Heineken is leveraging data, exploring automation, and embracing the potential of AI to stay ahead in the fast-paced advertising world.

Key Takeaways:
• Why Heineken is taking a cautious, exploratory approach with AI
• The role of automation and AI in modern advertising
• Patrick’s perspective on the future of AI in marketing

Watch the full interview for more industry insights!

#Heineken
#AIinMarketing
#PatrickZinga
#MarketingInnovation
#AdvertisingTech
#DigitalMarketing
#AIInsights
#Martech
#DataDrivenStrategy
#MarketingTrends
#TechAndCreativity
#AI #aiaudio

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