Uploaded November 2024 | Updated September 2026, 34 minutes ago
Meet Jenny Nicholson - AI pioneer, creative provocateur, and self-proclaimed "AI psychologist." After spending 20 years in traditional advertising, Jenny now pushes the boundaries of what's possible with large language models and artificial intelligence. But not in the way you might expect.
In this episode of Makes You Wonder, Jenny shares a radically optimistic and deeply human perspective on AI. Rather than viewing AI as a threat to creativity, she sees it as collective intelligence - a tool that allows us to tap into the patterns of human knowledge and expression in entirely new ways.
We explore:
- Why treating AI as a "human simulator" rather than a tool changes everything
- How being more authentically human becomes your superpower in an AI world
- Why the "ideas are cheap" mantra is being turned on its head
- The difference between using AI and being an end user
- How creatives can "surf the wave" of AI rather than watch from the shore
- Why art history majors might be better equipped for AI than computer scientists
- The importance of play and experimentation in shaping the future of creativity
From building existential crisis vending machines to creating quantum digital magpies, Jenny demonstrates how AI can amplify rather than replace human creativity. This conversation isn't about AI taking jobs - it's about how creative humans can harness collective intelligence to bring more ideas to life.
Whether you're a creative professional nervous about AI's impact on your industry, or simply curious about a more optimistic view of our technological future, this episode offers a fresh perspective on what it means to be creative in the age of AI.
*Media References*
*Books & Authors:*
- *Bird by Bird* by Anne Lamott
- *The Creative Act: A Way of Being* by Rick Rubin
- *It’s Not How Good You Are, It’s How Good You Want to Be* by Paul Arden
*Movies & TV Shows:*
- *Being John Malkovich*
- *Ready Player One*
- *Breaking Bad*
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Meet Jenny Nicholson - AI pioneer, creative provocateur, and self-proclaimed "AI psychologist." After spending 20 years in traditional advertising, Jenny now pushes the boundaries of what's possible with large language models and artificial intelligence. But not in the way you might expect.
In this episode of Makes You Wonder, Jenny shares a radically optimistic and deeply human perspective on AI. Rather than viewing AI as a threat to creativity, she sees it as collective intelligence - a tool that allows us to tap into the patterns of human knowledge and expression in entirely new ways.
We explore:
- Why treating AI as a "human simulator" rather than a tool changes everything
- How being more authentically human becomes your superpower in an AI world
- Why the "ideas are cheap" mantra is being turned on its head
- The difference between using AI and being an end user
- How creatives can "surf the wave" of AI rather than watch from the shore
- Why art history majors might be better equipped for AI than computer scientists
- The importance of play and experimentation in shaping the future of creativity
From building existential crisis vending machines to creating quantum digital magpies, Jenny demonstrates how AI can amplify rather than replace human creativity. This conversation isn't about AI taking jobs - it's about how creative humans can harness collective intelligence to bring more ideas to life.
Whether you're a creative professional nervous about AI's impact on your industry, or simply curious about a more optimistic view of our technological future, this episode offers a fresh perspective on what it means to be creative in the age of AI.
*Media References*
*Books & Authors:*
- *Bird by Bird* by Anne Lamott
- *The Creative Act: A Way of Being* by Rick Rubin
- *It’s Not How Good You Are, It’s How Good You Want to Be* by Paul Arden
*Movies & TV Shows:*
- *Being John Malkovich*
- *Ready Player One*
- *Breaking Bad*
Follow Us:
🌐 [Website] (https://www.wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai/)
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Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (threads.net/@oskarserrander)

![AI, Creativity, & The Future of Work w/ Brian Snyder
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sits down with Oskar to talk all things AI, technology, creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence.
Timestamps:
00:00 Introduction and Personal Background
04:20 Moving to Phoenix and the Future of AI in Household Chores
07:46 Brian’s Role of a Creative Technologist
12:15 Social Media Managers as The Technological Champions of an Organisation
14:50 How Brian’s Love of Technology Started
17:09 Brian’s Love of Cooking and Cooking Content
20:55 The State of AI and the Future of AGI
24:28 The Impact of AI on the Communications Industry
28:35 The Impact of AI on Consumer Behavior
31:02 The Disruption of Marketing Communications
32:30 Influencing AI Assistants for Brand Reputation
37:40 Tackling the Darker Sides of AI
40:57 Discussing Job Displacement
44:57 Downside to Creating Art with AI?
47:57 Role of Brands in an AI-Mediated Consumer Landscape
53:40 Brians Media Recs
55:36 Advice for Young People Entering the Workforce
*References*
Joshua Weissman: A cooking creator who does step-by-step instructional videos. [https://www.youtube.com/c/JoshuaWeissman]
Olivia Tiedman: A cooking creator known for her creative plating, although she does not provide step-by-step instructions. [https://www.tiktok.com/@olivia.tiedemann_?lang=en]
*Books on AI* :
The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values.
Superintelligence by Nick Bostrom: Explores the future of artificial intelligence.
Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
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🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander) AI, Creativity, & The Future of Work w/ Brian Snyder](https://i.ytimg.com/vi/aUda7Q3spSA/mqdefault.jpg)








![Will the right AI strategy allow people to do more fulfilling work?
Will the Right AI Strategy Free up Time for People to Do More Fulfilling work?
This clip is taken from the latest episode of Makes You Wonder, with guest Jeff Beringer, the newly appointed Chief AI Officer at Golin. Jeff holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity.
In this episode of MYW, our host, Oskar, sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.
Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.
Listen to the full episode of Makes You Wonder on YouTube, Spotify, Apple or wherever you get your podcasts.
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🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444) Will the right AI strategy allow people to do more fulfilling work?](https://i.ytimg.com/vi/dyh2LUP0A2M/mqdefault.jpg)