Uploaded August 2024 | Updated September 2026, 1 hour ago
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sits down with Oskar to talk all things AI, technology, creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence.
Timestamps:
00:00 Introduction and Personal Background
04:20 Moving to Phoenix and the Future of AI in Household Chores
07:46 Brian’s Role of a Creative Technologist
12:15 Social Media Managers as The Technological Champions of an Organisation
14:50 How Brian’s Love of Technology Started
17:09 Brian’s Love of Cooking and Cooking Content
20:55 The State of AI and the Future of AGI
24:28 The Impact of AI on the Communications Industry
28:35 The Impact of AI on Consumer Behavior
31:02 The Disruption of Marketing Communications
32:30 Influencing AI Assistants for Brand Reputation
37:40 Tackling the Darker Sides of AI
40:57 Discussing Job Displacement
44:57 Downside to Creating Art with AI?
47:57 Role of Brands in an AI-Mediated Consumer Landscape
53:40 Brian's Media Recs
55:36 Advice for Young People Entering the Workforce
*References*
Joshua Weissman: A cooking creator who does step-by-step instructional videos. [youtube.com/c/JoshuaWeissman]
Olivia Tiedman: A cooking creator known for her creative plating, although she does not provide step-by-step instructions. [tiktok.com/@olivia.tiedemann_?lang=en]
*Books on AI* :
The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values.
Superintelligence by Nick Bostrom: Explores the future of artificial intelligence.
Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 [Website] (https://www.wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai/)
🤳 [TikTok] (tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (threads.net/@oskarserrander)
Brian Snyder, a long-time EVP at Golin, has been leading Digital at Axicom for the past two years. In the latest episode of Makes You Wonder, he sits down with Oskar to talk all things AI, technology, creativity. The two discuss AI regulation, job displacement, techno-optimism, what art and creativity truly mean in this context, and a lot more. Beyond his clear optimism towards AI, Brian is deeply intrigued by its philosophical implications —how freeing up our time will push us to confront the most fundamental questions about our existence.
Timestamps:
00:00 Introduction and Personal Background
04:20 Moving to Phoenix and the Future of AI in Household Chores
07:46 Brian’s Role of a Creative Technologist
12:15 Social Media Managers as The Technological Champions of an Organisation
14:50 How Brian’s Love of Technology Started
17:09 Brian’s Love of Cooking and Cooking Content
20:55 The State of AI and the Future of AGI
24:28 The Impact of AI on the Communications Industry
28:35 The Impact of AI on Consumer Behavior
31:02 The Disruption of Marketing Communications
32:30 Influencing AI Assistants for Brand Reputation
37:40 Tackling the Darker Sides of AI
40:57 Discussing Job Displacement
44:57 Downside to Creating Art with AI?
47:57 Role of Brands in an AI-Mediated Consumer Landscape
53:40 Brian's Media Recs
55:36 Advice for Young People Entering the Workforce
*References*
Joshua Weissman: A cooking creator who does step-by-step instructional videos. [youtube.com/c/JoshuaWeissman]
Olivia Tiedman: A cooking creator known for her creative plating, although she does not provide step-by-step instructions. [tiktok.com/@olivia.tiedemann_?lang=en]
*Books on AI* :
The Alignment Problem by Brian Christian: Discusses designing machines that reflect human values.
Superintelligence by Nick Bostrom: Explores the future of artificial intelligence.
Deep Utopia by Nick Bostrom: A lighter book discussing a future where AI solves all the world’s problems.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 [Website] (https://www.wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai/)
🤳 [TikTok] (tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (threads.net/@oskarserrander)
