Uploaded January 2026 | Updated September 2026, 1 hour ago
In an industry famous for its tight margins and operational pressures, successfully operating airlines has rarely been an easy task. However, with challenging economics and mounting sustainability pressure, the industry faces a challenging environment to deliver its mission of enhancing connectivity.
What are the key strategies airlines are taking to deliver business success today and to ensure strategic advantage in the future? How do new technologies like hydrogen systems factor into that planning and what challenges and opportunities will it present?
Speakers:
Montserrat Barriga, Managing Director, European Regions Airline Association (moderator)
Ryan Spies, Managing Director for Sustainability, Alaska Airlines
Simon McNamara, Head of External Affairs, Loganair
Zita Schellekens, SVP Strategy, Sustainability & TO, KLM
In an industry famous for its tight margins and operational pressures, successfully operating airlines has rarely been an easy task. However, with challenging economics and mounting sustainability pressure, the industry faces a challenging environment to deliver its mission of enhancing connectivity.
What are the key strategies airlines are taking to deliver business success today and to ensure strategic advantage in the future? How do new technologies like hydrogen systems factor into that planning and what challenges and opportunities will it present?
Speakers:
Montserrat Barriga, Managing Director, European Regions Airline Association (moderator)
Ryan Spies, Managing Director for Sustainability, Alaska Airlines
Simon McNamara, Head of External Affairs, Loganair
Zita Schellekens, SVP Strategy, Sustainability & TO, KLM
![The global opportunity for sub-regional zero-emission flight - Oli H, VP Sales & BD [PARIS AIRSHOW]](https://i.ytimg.com/vi/zMp3Ya2w0aI/mqdefault.jpg "The global opportunity for sub-regional zero-emission flight - Oli H, VP Sales & BD [PARIS AIRSHOW]
Live from Paris Airshow, hear from ZeroAvias VP Sales and Business Development Oli Henstridge, on the opportunity for sub-regional zero-emission flight using hydrogen-electric.
Hydrogen-electric powertrains offer both lower operating and maintenance costs and have a range of applications across the sub-regional sector. Lower costs and environmental impact means enhanced connectivity, increasing economic and productivity growth across industries through social exchange.
Read more: https://zeroavia.com/")
