Uploaded August 2026 | Updated September 2026, 2 weeks ago
Search for the Akai MPC on YouTube and look at what comes up.
Reviews.
Tutorials.
Unboxings.
Updates.
Feature requests.
“Do you need this?”
“Should you buy this?”
“What should Akai add next?”
But where is the MUSIC PRODUCTION?
In this video, I screen-record the MPC search results on YouTube and scroll through what the platform now presents under one of the most recognizable tools associated with music production.
The MPC is called a Music Production Center for a reason. Yet so much of the content surrounding these machines has shifted away from producing actual records and toward talking ABOUT the equipment.
There is nothing wrong with tutorials, reviews or gear content. The problem comes when gear content, product commentary and endless information are presented as if they represent the entire craft of being a music producer.
Where are the artists?
Where are the songs?
Where are the recording sessions?
Where is the development of the record?
Where is the producer taking an idea from concept to finished music?
That is the conversation.
I’m not arguing that everyone has to produce the same way I do. I’m documenting what I see and asking a simple question:
When did talking about music-production equipment become a substitute for actually producing music?
— oO5 Dynasty
oO5 Dynasty:
oo5dynasty.com
Ghost Wav:
ghostwav.com
Publications:
publications.oo5dynasty.com/articles
#FakeMusicProducers #MusicProduction #MPC #AkaiMPC #MusicProducer #BeatMaking #HipHopProduction #oO5Dynasty
Search for the Akai MPC on YouTube and look at what comes up.
Reviews.
Tutorials.
Unboxings.
Updates.
Feature requests.
“Do you need this?”
“Should you buy this?”
“What should Akai add next?”
But where is the MUSIC PRODUCTION?
In this video, I screen-record the MPC search results on YouTube and scroll through what the platform now presents under one of the most recognizable tools associated with music production.
The MPC is called a Music Production Center for a reason. Yet so much of the content surrounding these machines has shifted away from producing actual records and toward talking ABOUT the equipment.
There is nothing wrong with tutorials, reviews or gear content. The problem comes when gear content, product commentary and endless information are presented as if they represent the entire craft of being a music producer.
Where are the artists?
Where are the songs?
Where are the recording sessions?
Where is the development of the record?
Where is the producer taking an idea from concept to finished music?
That is the conversation.
I’m not arguing that everyone has to produce the same way I do. I’m documenting what I see and asking a simple question:
When did talking about music-production equipment become a substitute for actually producing music?
— oO5 Dynasty
oO5 Dynasty:
oo5dynasty.com
Ghost Wav:
ghostwav.com
Publications:
publications.oo5dynasty.com/articles
#FakeMusicProducers #MusicProduction #MPC #AkaiMPC #MusicProducer #BeatMaking #HipHopProduction #oO5Dynasty
