Uploaded May 2022 | Updated September 2026, 13 hours ago
How to begin with character design:
Characters are just people. If there was a story about your life, you’d be a character in it. In your own mind, consider this question: what sort of details would you want your designer to define you by? What do you want people to think about you? How do you indicate to a stranger that that’s what they should think?
The reason to design a character well is so that the character feels “real.” This doesn’t mean that they feel like someone who could “really happen;” Superman is a good character design. By “real,” I mean “tangible.” Think about what makes your friends, or family, or classmates tangible. Tangible means able to be experienced. How do you recognise the people you know? How do you know what they’re like, even when they’re not talking?
For sighted people, a lot of what makes others tangible is the things we see when we look at them. It’s the same for a character on a page. What do you see when you look at someone? You see Kevin when you look at Kevin—but what if you’re not allowed to call him Kevin? How do you describe him so that someone can find him without calling out “Hey Kevin!”
Maybe Kevin is tall. Okay. But how is he tall? Does he stand up straight? Does he bend down a bit to get on everybody else’s level? Is he wide? Is he the same width all the way down? Does his hair go higher than his head? Does it go wider? Does it hang down below it?
The tall guy with the long hair who stoops to the side a bit, whose torso is wider than his legs. Will that help you find Kevin if there are a lot of other guys who look that way as well?
What if Kevin likes anime. How will we know that? We might say “Hey, anime lover!” and see which of the stooping tall guys turn round. But what if we aren’t able to speak? Look to see if any of those guys has merch on his bag or a character shirt—hey, a couple do! What if we know that Kevin has chronic insomnia that gives him eye bags and a sunny personality that means he’s always smiling, that he loves air-drumming and remembering to hydrate, and we also know that Kevin has freckles and barely any eyebrows? Doesn’t that make him easier to find? If someone described Kevin to you with all that info—a tall, wide-torso’d guy who stoops to the side and has long hair, freckles, not much eyebrow to speak of, a constant smile and eyebags, a your-favourite-anime shirt and an air-drumming habit and always has a bottle of water poking out of his pocket or bag—wouldn’t he feel more tangible than if someone just said “I know a guy called Kevin”?
How to begin with character design:
Characters are just people. If there was a story about your life, you’d be a character in it. In your own mind, consider this question: what sort of details would you want your designer to define you by? What do you want people to think about you? How do you indicate to a stranger that that’s what they should think?
The reason to design a character well is so that the character feels “real.” This doesn’t mean that they feel like someone who could “really happen;” Superman is a good character design. By “real,” I mean “tangible.” Think about what makes your friends, or family, or classmates tangible. Tangible means able to be experienced. How do you recognise the people you know? How do you know what they’re like, even when they’re not talking?
For sighted people, a lot of what makes others tangible is the things we see when we look at them. It’s the same for a character on a page. What do you see when you look at someone? You see Kevin when you look at Kevin—but what if you’re not allowed to call him Kevin? How do you describe him so that someone can find him without calling out “Hey Kevin!”
Maybe Kevin is tall. Okay. But how is he tall? Does he stand up straight? Does he bend down a bit to get on everybody else’s level? Is he wide? Is he the same width all the way down? Does his hair go higher than his head? Does it go wider? Does it hang down below it?
The tall guy with the long hair who stoops to the side a bit, whose torso is wider than his legs. Will that help you find Kevin if there are a lot of other guys who look that way as well?
What if Kevin likes anime. How will we know that? We might say “Hey, anime lover!” and see which of the stooping tall guys turn round. But what if we aren’t able to speak? Look to see if any of those guys has merch on his bag or a character shirt—hey, a couple do! What if we know that Kevin has chronic insomnia that gives him eye bags and a sunny personality that means he’s always smiling, that he loves air-drumming and remembering to hydrate, and we also know that Kevin has freckles and barely any eyebrows? Doesn’t that make him easier to find? If someone described Kevin to you with all that info—a tall, wide-torso’d guy who stoops to the side and has long hair, freckles, not much eyebrow to speak of, a constant smile and eyebags, a your-favourite-anime shirt and an air-drumming habit and always has a bottle of water poking out of his pocket or bag—wouldn’t he feel more tangible than if someone just said “I know a guy called Kevin”?









![217: AI Without Freaking Out or Falling Asleep with Rebecca Bultsma
Episode Summary
In this episode, I talk with AI strategist, communicator, and ethics researcher Rebecca Bultsma.
Rebecca is known for helping people understand AI “without freaking out or falling asleep.” From her farm near the Montana Canada border, she brings a grounded, practical perspective to the chaos of generative AI.
We dive into misconceptions, practical use cases, the importance of skepticism, and why human connection still matters in an AI-driven world.
If you’ve ever felt overwhelmed by AI or unsure where to begin, this episode is a perfect place to start.
What We Talk About
Rebecca’s journey from communications into AI and ethics research.
The moment in 2022 when ChatGPT changed the conversation about AI.
Misconceptions: why AI is not a fad, and why it matters for everyone.
Quick wins with generative AI from reading terms & conditions to learning through NotebookLM.
Her mantra: “Never trust a large language model.” What that means and why human oversight is non-negotiable.
The risks of over-trusting AI when it feels “human.”
Opportunities in strategy: using AI for pattern-finding, scenario testing, and persona-building.
Practical advice for staying safe: separating personal/work accounts and turning off data training.
Why experimenting with Claude, ChatGPT, or Gemini is the best starting point.
Rebecca’s daily workflow: from AI-powered health stacks to automations that save brainpower.
Final advice: control the controllables, start small, and build confidence step by step.
Access the Show
All platforms & past episodes: https://coffeeforthebrain.com/podcasts/
Direct Link to This Episode:
Listen & Subscribe:
[Apple Podcasts] | [Spotify] | [YouTube] | [Simplecast]
Resources & Links
Rebecca’s website: rebeccabultsma.com (speaking, workshops, resources)
LinkedIn: linkedin.com/in/rebecca-bultsma (active posts on AI ethics, policy, comms)
X (Twitter): @rebeccabultsma — “AI awe + rational anxiety” stream and resource drops
TikTok: @rebeccabultsma (short takes on AI, comms, and ethics)
Instagram: @commsrebecca (communications + AI insights)
Highlighted Posts (good primers for listeners)
“POV: You’re the ‘AI ethics’ person and not freaking out about LinkedIn’s data use.”
Nuanced take on platform data and practical risk framing (great for comms leaders). LinkedIn
“Never trust an LLM” in practice.
Threads/posts where she pushes for human review, disclosure, and trust-building. Pair with her SchoolCEO feature. Apptegy
Defining AI ethics as a philosophical puzzle.
Reflective post that shows her influences and systems lens. LinkedIn
AI learning resources roundup.
Shareable list of podcasts, newsletters, books, and courses, great on-ramp for teams. X (formerly Twitter)
Webinar: Navigating AI Tools in Schools.
Concrete strategies for K-12; sets expectations for ethical adoption and practical wins. risevision.com
Courses & Tools Mentioned:
OpenAI Academy – Free ChatGPT classes
Google AI on Coursera – AI 101 course
Anthropic Academy – Free Claude courses
NotebookLM – AI-powered research synthesis
The Boring Report
GPT - JobsGPT by SmarterX
Zapier - https://zapier.com/ai
Episode Quote
“Anything you can’t do well, or you feel overwhelmed by have generative AI help you. That’s what it’s amazing for. It can be that external brain when you need it.”
– Rebecca Bultsma
Support the Show
If this episode helped you, share it with a colleague and leave a review. It helps more educators and leaders find the show. 217: AI Without Freaking Out or Falling Asleep with Rebecca Bultsma](https://i.ytimg.com/vi/Zy8PZgsBJbs/mqdefault.jpg)
