Gartner for Marketing | Emerging Technology: Voice Search and Features @GartnerforMarketing | Uploaded March 2021 | Updated October 2024, 1 day ago.
Hands-free shopping became a top-of-mind safety measure for consumers—and the prevalence of voice-activated digital assistants indicates that consumers are ready to make the switch. But are brands prepared to serve these vocal shoppers?

To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.