Uploaded May 2013 | Updated September 2026, 2 hours ago
There is no digital experience without content. These days, digital is simply content by another name. View more at Content + Pervasive Creativity:
bit.ly/FastCoPervasiveCreativity
Digital technology has vaporized throughout our world, so much so that the very word, "digital" has lost its association with technology and has become shorthand for the content we distribute through this channel. This video, the first in the weekly series of Scrubber Bar Stories, Rob Davis, Executive Director of Ogilvy & Mather's Advanced Video Practice, explores content strategy and the role of content in the purchase funnel.
There is no digital experience without content. These days, digital is simply content by another name. View more at Content + Pervasive Creativity:
bit.ly/FastCoPervasiveCreativity
Digital technology has vaporized throughout our world, so much so that the very word, "digital" has lost its association with technology and has become shorthand for the content we distribute through this channel. This video, the first in the weekly series of Scrubber Bar Stories, Rob Davis, Executive Director of Ogilvy & Mather's Advanced Video Practice, explores content strategy and the role of content in the purchase funnel.
