Uploaded February 2025 | Updated September 2026, 2 weeks ago
Supply chains are evolving fast, and **AI, analytics, and digital twins** are at the heart of this transformation. In this episode of the **Sustainable Supply Chain podcast**, I sit down with **Sunder Balakrishnan**, Head of Supply Chain Analytics at **LatentView Analytics**, to explore **how data-driven decision-making is reshaping logistics, inventory management, and sustainability strategies.**
💡 **What you’ll learn in this episode:**
🔹 Why **perfect data is a myth**—and why that shouldn’t stop you from using AI
🔹 How AI helps businesses **balance cost, service levels, and sustainability**
🔹 Real-world examples of **AI optimising supply chains**—from reducing **wastewater emissions** to improving **on-shelf availability**
🔹 The **biggest barriers to AI adoption** in supply chain management and how to overcome them
🔹 The role of **digital twins** in **scenario planning and predictive analytics**
🔹 How businesses can use data to **track and improve sustainability metrics**
Sustainability **isn’t just a compliance issue**—it’s a value driver. AI and data analytics can **revolutionise supply chains**, **cut waste**, **reduce emissions**, and **build resilience**—but only if companies invest in the **right data strategy and technology**.
📌 **If you’re interested in supply chain innovation, AI-driven sustainability, or the future of logistics, this episode is a must-watch!**
✅ **Don’t forget to LIKE, COMMENT, and SUBSCRIBE** for more insights into sustainable supply chains and emerging technologies.
🔔 **Turn on notifications** so you never miss an episode!
🎧 **Listen to the podcast on:**
🔗 Spotify: open.spotify.com/show/4RDkjNI0rSkbUNXedpiXCB
🔗 Apple Podcasts: podcasts.apple.com/es/podcast/the-digital-supply-chain-podcast/id1466599957?l=en
🔗 RSS: feeds.buzzsprout.com/354320.rss
📍 **Connect with me:**
🌍 Website: tomraftery.com
🔗 LinkedIn: linkedin.com/in/tomraftery
🐦 Bluesky: https://bsky.app/profile/tomraftery.com
#SupplyChain #Sustainability #AI #DigitalTwins #SupplyChainAnalytics #Logistics #PredictiveAnalytics #CarbonFootprint #SupplyChainInnovation #SmartSupplyChains
Supply chains are evolving fast, and **AI, analytics, and digital twins** are at the heart of this transformation. In this episode of the **Sustainable Supply Chain podcast**, I sit down with **Sunder Balakrishnan**, Head of Supply Chain Analytics at **LatentView Analytics**, to explore **how data-driven decision-making is reshaping logistics, inventory management, and sustainability strategies.**
💡 **What you’ll learn in this episode:**
🔹 Why **perfect data is a myth**—and why that shouldn’t stop you from using AI
🔹 How AI helps businesses **balance cost, service levels, and sustainability**
🔹 Real-world examples of **AI optimising supply chains**—from reducing **wastewater emissions** to improving **on-shelf availability**
🔹 The **biggest barriers to AI adoption** in supply chain management and how to overcome them
🔹 The role of **digital twins** in **scenario planning and predictive analytics**
🔹 How businesses can use data to **track and improve sustainability metrics**
Sustainability **isn’t just a compliance issue**—it’s a value driver. AI and data analytics can **revolutionise supply chains**, **cut waste**, **reduce emissions**, and **build resilience**—but only if companies invest in the **right data strategy and technology**.
📌 **If you’re interested in supply chain innovation, AI-driven sustainability, or the future of logistics, this episode is a must-watch!**
✅ **Don’t forget to LIKE, COMMENT, and SUBSCRIBE** for more insights into sustainable supply chains and emerging technologies.
🔔 **Turn on notifications** so you never miss an episode!
🎧 **Listen to the podcast on:**
🔗 Spotify: open.spotify.com/show/4RDkjNI0rSkbUNXedpiXCB
🔗 Apple Podcasts: podcasts.apple.com/es/podcast/the-digital-supply-chain-podcast/id1466599957?l=en
🔗 RSS: feeds.buzzsprout.com/354320.rss
📍 **Connect with me:**
🌍 Website: tomraftery.com
🔗 LinkedIn: linkedin.com/in/tomraftery
🐦 Bluesky: https://bsky.app/profile/tomraftery.com
#SupplyChain #Sustainability #AI #DigitalTwins #SupplyChainAnalytics #Logistics #PredictiveAnalytics #CarbonFootprint #SupplyChainInnovation #SmartSupplyChains




![How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen
Can shipping cut fuel use by 50%—today?
Norsepower’s modern rotor sails are already slashing fuel burn and CO₂ emissions on real-world voyages. In this episode of Climate Confident, CEO Heikki Pöntynen reveals how this century-old idea, re-engineered with modern tech, is transforming maritime decarbonisation—with up to 50% savings on some routes.
Watch to discover the Magnus effect in action, why IMO regulations have supercharged adoption, and how wind power is working alongside biofuels and electric ships to help hit net zero by 2050.
Can the shipping industry slash fuel use by up to 50% without waiting decades for new fuels?
In this episode of Climate Confident, I speak with Heikki Pöntynen, CEO of Finnish cleantech leader Norsepower, about how modern rotor sails are transforming maritime decarbonisation.
We unpack how Norsepower has revived the Flettner rotor – a century-old wind propulsion technology – and turned it into a scalable solution already cutting CO₂ emissions by 5–25% on most routes, with some transatlantic crossings aiming for 50% savings.
Heikki explains:
The Magnus effect that powers rotor sails
How AI-driven automation maximises efficiency
Why stricter IMO regulations have cut payback times to as little as one year
The booming market for retrofit solutions and “rotor sail ready” ships
How wind propulsion complements biofuels and electric vessels
With 26,000 tonnes of CO₂ saved to date, this isn’t a concept – it’s a proven, operational technology reshaping the future of sustainable shipping.
If you care about net zero shipping by 2050, maritime innovation, or practical climate solutions that work today, this conversation is essential listening.
🔗 Listen to the full podcast episode here: [Add link]
🔗 Learn more about Norsepower: https://www.norsepower.com/
#shippingdecarbonisation #windpropulsion #rotorsails #norsepower #maritimeemissions #flettnerrotor #netzeroshipping #sustainableshipping #IMOregulations #climatetech #maritimeinnovation How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen](https://i.ytimg.com/vi/WVOQePtAb2E/mqdefault.jpg)





