Uploaded April 2025 | Updated September 2026, 2 weeks ago
In this episode of the Sustainable Supply Chain podcast, I chat with Jen Chew, Vice President of Solutions and Consulting at Bristlecone, about the real-world intersection of AI, sustainability, and supply chain strategy.
We dig into how AI has moved from hype to practical implementation, where companies are seeing real wins in supply chain planning, and why sustainability doesn’t have to come at a financial cost, it should drive efficiency and resilience. Jen shares insights from her work with global multinationals, including how data readiness, smarter sourcing strategies, and the right skills development are critical for future-proofing supply chains.
We also cover:
* The difference between AI and generative AI in supply chains
* How AI is changing sales and operations planning (SNOP)
* Why sourcing strategies are under pressure from new tariffs and regulations
* How companies can spot meaningful AI opportunities
* What role tools like SAP Joule and open-source AI could play
If you want to build a smarter, more sustainable supply chain using AI and real data-driven strategies, you’ll get plenty of value from this conversation.
👉 Subscribe for more expert discussions on sustainable supply chains, AI, and innovation.
👉 Listen to the podcast on your favourite platform: sustainablesupplychainpodcast.com
#SupplyChain #Sustainability #AI #SupplyChainSustainability #GenerativeAI #SupplyChainInnovation
In this episode of the Sustainable Supply Chain podcast, I chat with Jen Chew, Vice President of Solutions and Consulting at Bristlecone, about the real-world intersection of AI, sustainability, and supply chain strategy.
We dig into how AI has moved from hype to practical implementation, where companies are seeing real wins in supply chain planning, and why sustainability doesn’t have to come at a financial cost, it should drive efficiency and resilience. Jen shares insights from her work with global multinationals, including how data readiness, smarter sourcing strategies, and the right skills development are critical for future-proofing supply chains.
We also cover:
* The difference between AI and generative AI in supply chains
* How AI is changing sales and operations planning (SNOP)
* Why sourcing strategies are under pressure from new tariffs and regulations
* How companies can spot meaningful AI opportunities
* What role tools like SAP Joule and open-source AI could play
If you want to build a smarter, more sustainable supply chain using AI and real data-driven strategies, you’ll get plenty of value from this conversation.
👉 Subscribe for more expert discussions on sustainable supply chains, AI, and innovation.
👉 Listen to the podcast on your favourite platform: sustainablesupplychainpodcast.com
#SupplyChain #Sustainability #AI #SupplyChainSustainability #GenerativeAI #SupplyChainInnovation



![How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen
Can shipping cut fuel use by 50%—today?
Norsepower’s modern rotor sails are already slashing fuel burn and CO₂ emissions on real-world voyages. In this episode of Climate Confident, CEO Heikki Pöntynen reveals how this century-old idea, re-engineered with modern tech, is transforming maritime decarbonisation—with up to 50% savings on some routes.
Watch to discover the Magnus effect in action, why IMO regulations have supercharged adoption, and how wind power is working alongside biofuels and electric ships to help hit net zero by 2050.
Can the shipping industry slash fuel use by up to 50% without waiting decades for new fuels?
In this episode of Climate Confident, I speak with Heikki Pöntynen, CEO of Finnish cleantech leader Norsepower, about how modern rotor sails are transforming maritime decarbonisation.
We unpack how Norsepower has revived the Flettner rotor – a century-old wind propulsion technology – and turned it into a scalable solution already cutting CO₂ emissions by 5–25% on most routes, with some transatlantic crossings aiming for 50% savings.
Heikki explains:
The Magnus effect that powers rotor sails
How AI-driven automation maximises efficiency
Why stricter IMO regulations have cut payback times to as little as one year
The booming market for retrofit solutions and “rotor sail ready” ships
How wind propulsion complements biofuels and electric vessels
With 26,000 tonnes of CO₂ saved to date, this isn’t a concept – it’s a proven, operational technology reshaping the future of sustainable shipping.
If you care about net zero shipping by 2050, maritime innovation, or practical climate solutions that work today, this conversation is essential listening.
🔗 Listen to the full podcast episode here: [Add link]
🔗 Learn more about Norsepower: https://www.norsepower.com/
#shippingdecarbonisation #windpropulsion #rotorsails #norsepower #maritimeemissions #flettnerrotor #netzeroshipping #sustainableshipping #IMOregulations #climatetech #maritimeinnovation How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen](https://i.ytimg.com/vi/WVOQePtAb2E/mqdefault.jpg)






