Uploaded January 2026 | Updated September 2026, 2 weeks ago
Two million hectares of forest loss stopped. Not by policy. By buyer action.
Most companies still think deforestation is someone else’s problem. That assumption is about to get expensive.
My guest is Priscillia Moulin, Director of Strategy at MosaiX and a senior advisor working directly with companies, traders, and producers across high-risk commodity supply chains. Her work sits where sustainability commitments collide with real operations: traceability, supplier leverage, land use, and regulatory exposure.
The problem this episode tackles is simple and uncomfortable. Many companies talk about deforestation-free sourcing. Very few can trace beyond tier one suppliers. Fewer still understand what actually happens when forest loss is detected, or how quickly buyers can intervene when they choose to.
This matters now because regulatory pressure is no longer theoretical. The EU Deforestation Regulation may be delayed, but its requirements are not softened. Plot-level traceability, proof of legality, satellite evidence, and risk mitigation plans are becoming table stakes. Add climate risk, political interference, fragile supplier relationships, and thin margins, and deforestation becomes an operational risk, not a CSR issue.
What changed my thinking in this discussion was how often the problem isn’t technology, but judgement. Algorithms can flag land-use change. They cannot tell you whether it’s replanting or forest loss. Human validation still matters. Another uncomfortable insight: cutting suppliers loose often shifts deforestation elsewhere. Engagement, not abandonment, is what stops clearing. And perhaps most sobering of all, forest protection can fail even when companies want to do the right thing, because local politics sometimes rewards clearing over conservation.
This is for supply chain, procurement, operations, sustainability, and risk leaders who are expected to comply, deliver, and absorb shocks at the same time.
If you’re dealing with deforestation risk, traceability gaps, or EUDR pressure on the ground, I’d genuinely like to hear how you’re handling it.
🔗 Podcast website: resilientsupplychainpodcast.com
Subscribe / follow prompts
🔔 Subscribe for weekly analysis on supply chain resilience
⏱️ Chapters and timestamps below
2️⃣ 💡 Chapters / Timestamps
00:00 – Buyer leverage stopped forest loss at scale
00:45 – Why downstream companies underestimate their power
03:30 – When traceability collapses beyond tier one
07:05 – Algorithms flag risk, humans prevent mistakes
10:40 – Field verification, drones, and ground truth
14:55 – Why legality and sustainability often diverge
18:20 – EUDR’s real burden: plots, proof, and politics
22:10 – Fines, revenue risk, and false hope of delays
25:05 – Why cutting suppliers loose can worsen outcomes
29:40 – Recovery, re-entry, and rebuilding supplier trust
33:10 – The real cost of EUDR versus the cost of fines
38:05 – Forest loss as lived human impact, not abstraction
Two million hectares of forest loss stopped. Not by policy. By buyer action.
Most companies still think deforestation is someone else’s problem. That assumption is about to get expensive.
My guest is Priscillia Moulin, Director of Strategy at MosaiX and a senior advisor working directly with companies, traders, and producers across high-risk commodity supply chains. Her work sits where sustainability commitments collide with real operations: traceability, supplier leverage, land use, and regulatory exposure.
The problem this episode tackles is simple and uncomfortable. Many companies talk about deforestation-free sourcing. Very few can trace beyond tier one suppliers. Fewer still understand what actually happens when forest loss is detected, or how quickly buyers can intervene when they choose to.
This matters now because regulatory pressure is no longer theoretical. The EU Deforestation Regulation may be delayed, but its requirements are not softened. Plot-level traceability, proof of legality, satellite evidence, and risk mitigation plans are becoming table stakes. Add climate risk, political interference, fragile supplier relationships, and thin margins, and deforestation becomes an operational risk, not a CSR issue.
What changed my thinking in this discussion was how often the problem isn’t technology, but judgement. Algorithms can flag land-use change. They cannot tell you whether it’s replanting or forest loss. Human validation still matters. Another uncomfortable insight: cutting suppliers loose often shifts deforestation elsewhere. Engagement, not abandonment, is what stops clearing. And perhaps most sobering of all, forest protection can fail even when companies want to do the right thing, because local politics sometimes rewards clearing over conservation.
This is for supply chain, procurement, operations, sustainability, and risk leaders who are expected to comply, deliver, and absorb shocks at the same time.
If you’re dealing with deforestation risk, traceability gaps, or EUDR pressure on the ground, I’d genuinely like to hear how you’re handling it.
🔗 Podcast website: resilientsupplychainpodcast.com
Subscribe / follow prompts
🔔 Subscribe for weekly analysis on supply chain resilience
⏱️ Chapters and timestamps below
2️⃣ 💡 Chapters / Timestamps
00:00 – Buyer leverage stopped forest loss at scale
00:45 – Why downstream companies underestimate their power
03:30 – When traceability collapses beyond tier one
07:05 – Algorithms flag risk, humans prevent mistakes
10:40 – Field verification, drones, and ground truth
14:55 – Why legality and sustainability often diverge
18:20 – EUDR’s real burden: plots, proof, and politics
22:10 – Fines, revenue risk, and false hope of delays
25:05 – Why cutting suppliers loose can worsen outcomes
29:40 – Recovery, re-entry, and rebuilding supplier trust
33:10 – The real cost of EUDR versus the cost of fines
38:05 – Forest loss as lived human impact, not abstraction
![How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen
Can shipping cut fuel use by 50%—today?
Norsepower’s modern rotor sails are already slashing fuel burn and CO₂ emissions on real-world voyages. In this episode of Climate Confident, CEO Heikki Pöntynen reveals how this century-old idea, re-engineered with modern tech, is transforming maritime decarbonisation—with up to 50% savings on some routes.
Watch to discover the Magnus effect in action, why IMO regulations have supercharged adoption, and how wind power is working alongside biofuels and electric ships to help hit net zero by 2050.
Can the shipping industry slash fuel use by up to 50% without waiting decades for new fuels?
In this episode of Climate Confident, I speak with Heikki Pöntynen, CEO of Finnish cleantech leader Norsepower, about how modern rotor sails are transforming maritime decarbonisation.
We unpack how Norsepower has revived the Flettner rotor – a century-old wind propulsion technology – and turned it into a scalable solution already cutting CO₂ emissions by 5–25% on most routes, with some transatlantic crossings aiming for 50% savings.
Heikki explains:
The Magnus effect that powers rotor sails
How AI-driven automation maximises efficiency
Why stricter IMO regulations have cut payback times to as little as one year
The booming market for retrofit solutions and “rotor sail ready” ships
How wind propulsion complements biofuels and electric vessels
With 26,000 tonnes of CO₂ saved to date, this isn’t a concept – it’s a proven, operational technology reshaping the future of sustainable shipping.
If you care about net zero shipping by 2050, maritime innovation, or practical climate solutions that work today, this conversation is essential listening.
🔗 Listen to the full podcast episode here: [Add link]
🔗 Learn more about Norsepower: https://www.norsepower.com/
#shippingdecarbonisation #windpropulsion #rotorsails #norsepower #maritimeemissions #flettnerrotor #netzeroshipping #sustainableshipping #IMOregulations #climatetech #maritimeinnovation How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen](https://i.ytimg.com/vi/WVOQePtAb2E/mqdefault.jpg)









