Uploaded January 2026 | Updated September 2026, 2 weeks ago
Concrete causes 8% of global emissions.
What if the material holding our cities together could lock carbon away instead?
In this episode of the Climate Confident Podcast, I’m joined by Ana Luisa Vaz, VP of Product at Paebbl, to unpack one of the most overlooked climate challenges hiding in plain sight: cement and concrete.
Unlike power or transport, construction isn’t slowing down. We’re building more cities, more housing, more infrastructure. And cement emits CO₂ by design. Half its emissions come from chemistry, not fuel. You can electrify the kiln and still be stuck with the carbon.
Ana explains how Paebbl is tackling this head-on using accelerated mineralisation. Captured CO₂ is permanently bound into a new cement substitute, locking carbon into concrete itself while maintaining performance and safety. Not offsets. Not future promises. Physical, permanent storage at scale.
We dig into why construction is so conservative, why performance always beats good intentions, and what it really takes to convince engineers, regulators, and cities to trust new materials. You’ll hear why Paebbl can already replace up to 30% of cement today, how cost curves matter more than green premiums, and why digital tools, sensors, and models are finally speeding up innovation in an industry that usually moves at a glacial pace.
We also explore the role of policy and public procurement, the changes the sector needs to unlearn, and whether carbon-negative construction is genuinely achievable this century — or just another climate slogan that collapses under scrutiny.
If you care about climate tech that operates in the physical world, hard-to-abate sectors, and solutions that scale beyond PowerPoint, this conversation matters.
👉 What’s your take? Can concrete become part of the climate solution? Let me know below 👇
🎧 Listen & Subscribe
Climate Confident Podcast:
climateconfidentpodcast.com
Subscribe for weekly conversations on climate tech, decarbonisation, and the energy transition.
⏱️ YouTube Chapters / Timestamps
00:00 – Why Concrete Causes 8% of Global Emissions
00:17 – Welcome + Introducing Ana Luisa Vaz (Paebbl)
00:55 – What Paebbl Does and Why Cement Is the Problem
01:35 – Why Cement Is So Hard to Decarbonise
02:47 – The Chemistry Behind Cement’s Emissions
04:04 – Replacing Cement With Carbon-Storing Materials
05:10 – How Accelerated Mineralisation Works
06:36 – Is This Carbon Permanently Locked In?
08:51 – Why Permanence Matters in Carbon Removal
11:17 – Convincing a Conservative Construction Industry
14:52 – Feedstocks, Scalability, and Waste Streams
16:29 – Cost, Green Premiums, and the Road to Parity
18:15 – Sensors, Digital Twins, and Faster Innovation
21:37 – Regulation, the EU Clean Industrial Deal, and Scale
23:48 – Can We Go Beyond 30% Cement Replacement?
24:35 – Who Will Drive Demand First? Cities vs Corporates
27:10 – What the Construction Sector Must Unlearn
29:21 – Can Construction Ever Be Carbon Negative?
30:22 – What Gives Hope in Hard-to-Abate Sectors
31:27 – A Philosopher for Carbon-Negative Concrete
33:28 – Final Reflections on Decarbonising Construction
34:28 – Where to Learn More About Paebbl
35:04 – Closing Remarks
Concrete causes 8% of global emissions.
What if the material holding our cities together could lock carbon away instead?
In this episode of the Climate Confident Podcast, I’m joined by Ana Luisa Vaz, VP of Product at Paebbl, to unpack one of the most overlooked climate challenges hiding in plain sight: cement and concrete.
Unlike power or transport, construction isn’t slowing down. We’re building more cities, more housing, more infrastructure. And cement emits CO₂ by design. Half its emissions come from chemistry, not fuel. You can electrify the kiln and still be stuck with the carbon.
Ana explains how Paebbl is tackling this head-on using accelerated mineralisation. Captured CO₂ is permanently bound into a new cement substitute, locking carbon into concrete itself while maintaining performance and safety. Not offsets. Not future promises. Physical, permanent storage at scale.
We dig into why construction is so conservative, why performance always beats good intentions, and what it really takes to convince engineers, regulators, and cities to trust new materials. You’ll hear why Paebbl can already replace up to 30% of cement today, how cost curves matter more than green premiums, and why digital tools, sensors, and models are finally speeding up innovation in an industry that usually moves at a glacial pace.
We also explore the role of policy and public procurement, the changes the sector needs to unlearn, and whether carbon-negative construction is genuinely achievable this century — or just another climate slogan that collapses under scrutiny.
If you care about climate tech that operates in the physical world, hard-to-abate sectors, and solutions that scale beyond PowerPoint, this conversation matters.
👉 What’s your take? Can concrete become part of the climate solution? Let me know below 👇
🎧 Listen & Subscribe
Climate Confident Podcast:
climateconfidentpodcast.com
Subscribe for weekly conversations on climate tech, decarbonisation, and the energy transition.
⏱️ YouTube Chapters / Timestamps
00:00 – Why Concrete Causes 8% of Global Emissions
00:17 – Welcome + Introducing Ana Luisa Vaz (Paebbl)
00:55 – What Paebbl Does and Why Cement Is the Problem
01:35 – Why Cement Is So Hard to Decarbonise
02:47 – The Chemistry Behind Cement’s Emissions
04:04 – Replacing Cement With Carbon-Storing Materials
05:10 – How Accelerated Mineralisation Works
06:36 – Is This Carbon Permanently Locked In?
08:51 – Why Permanence Matters in Carbon Removal
11:17 – Convincing a Conservative Construction Industry
14:52 – Feedstocks, Scalability, and Waste Streams
16:29 – Cost, Green Premiums, and the Road to Parity
18:15 – Sensors, Digital Twins, and Faster Innovation
21:37 – Regulation, the EU Clean Industrial Deal, and Scale
23:48 – Can We Go Beyond 30% Cement Replacement?
24:35 – Who Will Drive Demand First? Cities vs Corporates
27:10 – What the Construction Sector Must Unlearn
29:21 – Can Construction Ever Be Carbon Negative?
30:22 – What Gives Hope in Hard-to-Abate Sectors
31:27 – A Philosopher for Carbon-Negative Concrete
33:28 – Final Reflections on Decarbonising Construction
34:28 – Where to Learn More About Paebbl
35:04 – Closing Remarks

![How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen
Can shipping cut fuel use by 50%—today?
Norsepower’s modern rotor sails are already slashing fuel burn and CO₂ emissions on real-world voyages. In this episode of Climate Confident, CEO Heikki Pöntynen reveals how this century-old idea, re-engineered with modern tech, is transforming maritime decarbonisation—with up to 50% savings on some routes.
Watch to discover the Magnus effect in action, why IMO regulations have supercharged adoption, and how wind power is working alongside biofuels and electric ships to help hit net zero by 2050.
Can the shipping industry slash fuel use by up to 50% without waiting decades for new fuels?
In this episode of Climate Confident, I speak with Heikki Pöntynen, CEO of Finnish cleantech leader Norsepower, about how modern rotor sails are transforming maritime decarbonisation.
We unpack how Norsepower has revived the Flettner rotor – a century-old wind propulsion technology – and turned it into a scalable solution already cutting CO₂ emissions by 5–25% on most routes, with some transatlantic crossings aiming for 50% savings.
Heikki explains:
The Magnus effect that powers rotor sails
How AI-driven automation maximises efficiency
Why stricter IMO regulations have cut payback times to as little as one year
The booming market for retrofit solutions and “rotor sail ready” ships
How wind propulsion complements biofuels and electric vessels
With 26,000 tonnes of CO₂ saved to date, this isn’t a concept – it’s a proven, operational technology reshaping the future of sustainable shipping.
If you care about net zero shipping by 2050, maritime innovation, or practical climate solutions that work today, this conversation is essential listening.
🔗 Listen to the full podcast episode here: [Add link]
🔗 Learn more about Norsepower: https://www.norsepower.com/
#shippingdecarbonisation #windpropulsion #rotorsails #norsepower #maritimeemissions #flettnerrotor #netzeroshipping #sustainableshipping #IMOregulations #climatetech #maritimeinnovation How Rotor Sails Are Cutting Shipping Emissions by 50% | Norsepower CEO Heikki Pöntynen](https://i.ytimg.com/vi/WVOQePtAb2E/mqdefault.jpg)








