Correcting New Advertising Campaign Misconceptions / RBDR @RBDRChannel
Correcting New Advertising Campaign Misconceptions / RBDR  @RBDRChannel
Uploaded January 2022 | Updated September 2026, 6 hours ago
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Today on RBDR: Rubinson Partners' President Joel Rubinson notes misconceptions that advertisers believe -- and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Correcting New Advertising Campaign Misconceptions / RBDR

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