Uploaded October 2021 | Updated September 2026, 5 hours ago
Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry's razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.
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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry's razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.
No need to spend time searching for today's RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: ow.ly/CfFWE
